Answers

Managing Brand Perceptions with Strategy

2018 goals are set. How will you get there? Vive delivers a tailored marketing approach to achieve your business goals.

At Vive we place strategy before tactics. Vive has introduced the Zweck Analysis™, a customized, internal deep evaluation into business cores to find the purpose for being in business. In fact, ‘Zweck’ is the German translation for ‘purpose.’ Every company has a unique drive or they wouldn’t be in business. Our Zweck Analysis™ begins the process of brand storytelling to determine what a company’s unique purpose is – their WHY. Is your brand storytelling illustrating your ‘why’?

Discover all of Vive’s Plastic Marketing Services.

vive-answers-ad

The latest from

Out with the SWOT, In with the Zweck

In celebration of Vive’s 10 years in business we take a moment to look in the rear-view mirror, but what’s more important is the windshield and the continuous improvement that’s critical in driving innovative growth of a company. After years of facilitating a SWOT analysis as part of an on-boarding process for new clients, I […]

Read More

Culture is Crafted, Not Duplicated

Culture seems to be a buzzword in today’s world of manufacturing. How can you create a culture throughout your organization that makes people want to come to work and make a difference? Retaining and keeping your employees engaged can come at a cost, but it’s vital to maintaining a successful company.

Read More