Tag Archives: MAPP

MAPP Inspires Once Again

vivemappAnother MAPP Benchmarking and Best Practices Conference is in the books! Vive plans and prepares for this annual plastics industry event with plenty of anticipation. It’s great to reconnect with those in our network and meet new plastics professionals across all areas of the business. There was high energy right from the start as the association’s executive director, Troy Nix, got all 550 attendees excited about this year’s theme, Perseverance.

The theme of perseverance was apparent throughout the entire conference. From a Stanley Cup champion to a prisoner in solitary confinement, everyone showed how they persevered to become the successful people they are today. The presentations were moving experiences and every one of the speakers focused on connecting their stories of perseverance to the plastics industry.

The conference concluded with Lieutenant Colonel Rob “Waldo” Waldman. His fear of heights and what he had to overcome in order to be a fighter pilot certainly moved the crowd. He had people standing up screaming “Push it up!” with their hands in the air. The biggest message taken from Waldo was don’t let fear outweigh your passion. As Waldo explained his fear of heights but his passion to fly, he persevered and overcame his fear to do what he loved.

Just like the conference began, Troy Nix brought the event to a close by encouraging everyone in attendance to make necessary changes in order to persevere and be successful. The Vive team came home inspired to make positive changes individually and as an organization. We’ve already marked our calendars and are making plans to return to Indianapolis for next year’s annual MAPP Benchmarking and Best Practices Conference, Oct. 12-13, 2017!

Walking the Talk at MAPP Benchmarking and Best Practices Conference

On October 15-17, 2014, an estimated 450 plastic professionals will descend on Indianapolis to attend the MAPP Benchmarking and Best Practices Conference. This must-attend event is where attendees will learn best practices, strategies, and tactics to further their plastics manufacturing businesses.

For Vive, this is our time to walk the talk and participate in this leading industry event to:

  • Increase brand awareness
  • Communicate our offering and what stands us apart from other marketers
  • Network with the industry
  • Introduce ourselves to our target market
  • Foster current relationships with clients.

Just like other marketing initiatives, sponsoring/exhibiting at a tradeshow is not something you do “just because.” Tradeshows are a key marketing strategy that supports brand management and business growth. To get the most of your tradeshow participation, a good plan is needed. earth map . Identify your objectives and goals. Then, be sure your pre-show, onsite, and post-show activities helps to achieve them. For example, brand awareness is a main objective of Vive at the MAPP Benchmarking and Best Practices Conference because of our recent rebrand that included a new name, logo and website. Our booth experience is planned to be a memorable and engaging experience.

Visit us in Booth 33 at the MAPP Conference to learn more on tradeshow strategy, watch for show updates on our Facebook and Twitter accounts and look for a follow-up blog on our show experience.