Company Message (Zweck Analysis™)

Vive has introduced the Zweck Analysis™, a customized, internal deep evaluation into business cores to find the purpose for being in business. In fact, ‘Zweck’ is the German translation for ‘purpose.’ Every company has a unique drive or they wouldn’t be in business. At Vive we place strategy before tactics. Our Zweck Analysis™ begins the process of brand storytelling to determine what a company’s unique purpose is – their WHY. Is your brand storytelling illustrating your ‘why’?

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Culture is Crafted, Not Duplicated

Culture seems to be a buzzword in today’s world of manufacturing. How can you create a culture throughout your organization that makes people want to come to work and make a difference? Retaining and keeping your employees engaged can come at a cost, but it’s vital to maintaining a successful company.

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