Vive has introduced the Zweck Analysis™, a customized, internal deep evaluation into business cores to find the purpose for being in business. In fact, ‘Zweck’ is the German translation for ‘purpose.’ Every company has a unique drive or they wouldn’t be in business. At Vive we place strategy before tactics. Our Zweck Analysis™ begins the process of brand storytelling to determine what a company’s unique purpose is – their WHY. Is your brand storytelling illustrating your ‘why’?