Company Message (Zweck Analysis™)

Vive has introduced the Zweck Analysis™, a customized, internal deep evaluation into business cores to find the purpose for being in business. In fact, ‘Zweck’ is the German translation for ‘purpose.’ Every company has a unique drive or they wouldn’t be in business. At Vive we place strategy before tactics. Our Zweck Analysis™ begins the process of brand storytelling to determine what a company’s unique purpose is – their WHY. Is your brand storytelling illustrating your ‘why’?

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Out with the SWOT, In with the Zweck

In celebration of Vive’s 10 years in business we take a moment to look in the rear-view mirror, but what’s more important is the windshield and the continuous improvement that’s critical in driving innovative growth of a company. After years of facilitating a SWOT analysis as part of an on-boarding process for new clients, I […]

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