Who is Vive Marketing?
Vive Marketing are the experts in marketing for manufacturers. We solely help manufacturers in the plastics and metals industries to revive their brand perception and discover new opportunities. Vive is not your typical marketing firm. The close-knit team at Vive understands manufacturing and the vernacular. We serve our clients with B2B marketing strategies and creative services that complement sales efforts, and resonate with their audiences.
Vive Marketing knows your brand is more than a logo. We take a strategic approach to learning your company’s purpose for being in business – your WHY. Using our own registered Zweck Analysis®, the Vive team is able to tailor unique marketing strategies specific to your company and its goals. Our personal attention to each client quickly results in Vive becoming an extension of your team. We even keep our safety glasses handy to walk manufacturing floors for shop talk. Vive takes pride in our established reputation and are committed to helping your business advance.
Owner & President
Owner & President / Wine EnthusiastAccording to the Predictive Index, Teresa Schell is serious and thoughtful about everything she does; she is a no-nonsense worker who worries about getting things exactly right. Never superficial, she will make sure that she knows what she is talking about before she speaks. She has a sense of urgency and works and functions, in general, at a faster-than-average pace.
Sustaining an entire professional career in manufacturing, Teresa Leads companies in branding and business communications as the core of her mission; profiting from the knowledge that drives the science of acquiring and keeping customers by deploying best practice tools and marketing strategies.
Teresa has increased the impact of marketing for manufacturing companies by speaking at several industry conference events. Has served on boards including MAPP and the WI chapter of Women in Manufacturing and was honored with 2017 Inspirational Leader award of the Year by TEC, a Vistage Company.
Account Executive / Coffee FanaticSincere and detail-oriented, Melissa Shearer manages client relationships with respect and a thoughtful approach to achieving marketing goals. She brings passion, logic and creativity to her role as an Account Executive.
The Predictive Index proves that Melissa is analytical in nature while also being very thorough (often a perfectionistic) which is advantageous in the development of sound marketing communication strategies and trade show plans. Her creative side shines in brand storytelling though advertising campaigns, content marketing and public relations.
She has guided marketing, communications, business development and sales initiatives for nearly 20 years across manufacturing, human resources and financial industries. Keeping goals and objectives on the forefront, Melissa uses her extensive experience working closely with leadership teams to guide companies in growth and success.
Visual Craftsman / Camera ManAccording to the Predictive Index, Nick Newman is socially informal, extraverted and outgoing; drawing others into a conversation quickly. He is Vive’s man behind our client graphic needs, perfectly titled as our Visual Craftsman. Nick understands people well, which means he can extract key ideas and translate them into strong brand visuals that resonate with target audiences. Capable of all graphic design needs, he also has the ability to assist with onsite photography and B2B video production. His enthusiastic style and warm personality bring diverse groups together which fosters collaboration.
Communications Specialist / Baseball FanDriven to help others, Kyle Naber is a sincere, outgoing and congenial person. His Predictive Index profile states that Kyle brings a patient attitude and is an understanding listener. He is socially-focused, generally empathizes with people, seeing their point of view and understanding their emotions. Kyle leads with positive communication and is a team player who focuses on client’s brand messaging. From writing blog posts and press releases to developing key messaging and everything in between, he leads marketing deliverables related to the communication efforts of our clients; including a significant strength in social media management.