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12 Common Marketing Pitfalls

  In late 2019, Vive Marketing launched the campaign, “It’s Vive O’Clock Somewhere”, to stimulate conversations about the current marketing challenges facing your company in a stress-free discussion. Inspired by Jimmy Buffet’s hit song, “It’s Five O’Clock Somewhere”, the campaign’s purpose is to remind everyone that there is never a bad time to start the […]

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How to Properly Brand Your Manufacturing Business as Sustainable

For the first time, sustainability is no longer being championed by only the early adopters, but rather the majority. From well-established corporations to growing medium-sized enterprises, companies are formally establishing sustainability programs and climate strategies. Sustainability remains a hot topic and has benefits far beyond conserving our national environment. Creating sustainable business practices can increase […]

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The Role of Marketing Communications in Manufacturing

Kyle Naber joined Vive in April 2019 as our Marketing Communications Specialist. We tapped his fresh look at marketing for manufacturers for insights on B2B marketing communications and its importance in branding. Vive: What’s your definition of marketing communications? Kyle: Marketing communications is using a variety of channels to convey a crafted message to an […]

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ReVive : Episode 5 | Rebranding as a Manufacturer

Molly Ritchie of Star Plastics: Rebranding as a Manufacturer Have you considered rebranding your manufacturing company? We understand the difficulty of getting the buy-in to transform something that the owner has built from the ground up, hence why we had Molly Ritchie join us on the latest episode of ReVive, Marketing Podcast for Manufacturers. Molly […]

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ReVive : Episode 3 | Troy Nix MAPP

Troy Nix: MAPP 2018 Benchmarking and Best Practices Conference We have a very special guest on the third episode of ReVive, Marketing Podcast for Manufacturers. Troy Nix, Executive Director of the MAPP association connects with Austin & Clint to discuss the importance of building a stable network and the power that industry associations can have […]

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ReVive : Episode 2 | Websites & SEO

PAPA Advertising: Websites, SEO & Mac vs. PC On the latest episode of ReVive Marketing Podcast for Manufacturers, Austin and Clint talk with Jason Keller, Managing Partner of PAPA Advertising, a web development company based on the East Coast. The talk focuses on several challenges manufacturing companies are facing on the web and the ever-changing […]

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Revitalize Your B2B Video Marketing Strategy

Effective Video Marketing Content for Your Company B2B Video Marketing & Why You Should Care How many videos have you watched on your phone today? Really think about it. The answer might surprise you. According to Cisco, by the year 2020, 75% of all mobile traffic will be video. That means close to three-quarters of […]