All posts by Teresa Schell

Brand Identity and Marketing through the Eyes of a Creative

Brand Identity & Marketing

In March 2019, Vive welcomed Nick Newman as lead graphic designer known as a Visual Craftsman. “Design plays a strong supporting role to branding as it helps to communicate a company’s message and culture through a visual brand identity,” states Nick. Nick answered eight questions that offer insights on design, branding and marketing from a visual perspective…plus a few to get to know him as a visual craftsman. Continue reading

Marketing Budget

Stretch Your Marketing Budget

Marketing Tactics to Optimize Greater ROI

Car companies are working to obtain better fuel economy from vehicles every day. Marketers are often tasked with a similar initiative – how to get more from a marketing budget. Well-designed marketing plans should include budgets that support its initiatives. However, according to a recent Manufacturing Association of Plastic Processors (MAPP) “2018 Marketing for Manufacturers Report,” 54% of companies reported they do not have a designated marketing budget. For them, there is an especially high expectation that every marketing dollar is being optimized. Continue reading