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Marketing Budget

Stretch Your Marketing Budget

Marketing Tactics to Optimize Greater ROI

Car companies are working to obtain better fuel economy from vehicles every day. Marketers are often tasked with a similar initiative – how to get more from a marketing budget. Well-designed marketing plans should include budgets that support its initiatives. However, according to a recent Manufacturing Association of Plastic Processors (MAPP) “2018 Marketing for Manufacturers Report,” 54% of companies reported they do not have a designated marketing budget. For them, there is an especially high expectation that every marketing dollar is being optimized. Continue reading

B2B_Video_Production_Vive

Revitalize Your B2B Video Marketing Strategy

Implement Simple & Effective Video Marketing Content for Your Company

B2B Video Marketing & Why You Should Care

How many videos have you watched on your phone today? Really think about it. The answer might surprise you. According to Cisco, by the year 2020, 75% of all mobile traffic will be video. That means close to three-quarters of your time on your phone will be spent watching video in just a few short years.

When you dig into why this is happening, it’s not that surprising. Social networks such as Facebook, Snapchat, and Instagram have wholly embraced the video trend by providing a real-time “story” platform to share live video updates. We get our news from these same platforms, so news organizations have begun to broadcast shareable updates and stories. Not only that, but video production has become easier than ever as phone cameras become more sophisticated and video production tools become easier to use.

So, what does all this mean for business? While consumer brands have always embraced brand storytelling through video, business-to-business (B2B) has generally shied away from putting the effort into anything outside of a corporate message. And with good reason. The buying cycle in B2B can take months to several years. While a B2C customer may buy from a company after watching a video, chances are the B2B customer won’t. For them, video was a touchpoint, an awareness and sales tool, but not the end-all, be-all of the sales strategy. But this is changing.

B2B is the Market to Watch

We like watching videos. So much so that 64% of people are more likely to buy a product online after watching a video about it. Video also leads to a 200-300% increase in click-through rates when placed in an email. But most impressively in business, 59% of senior executives would rather watch a video if given the choice versus reading text. So, if your company isn’t doing video already, you’re missing the boat (and the sales!).

Now more than ever, you should be looking to incorporate video into your marketing plans. We are training ourselves everyday to seek stimulating content. We want to find things we can learn from, share and promote. This includes finding engaging content at home AND in the office. So, how do you utilize video for your B2B marketing strategy? In this article we are outlining the simple steps you can take to start as soon as you want. We will explore what it takes to identify the right opportunity, how to quickly film quality video, and ultimately, where you should be promoting it.

B2B Video Marketing Strategy

Defining B2B StrategyLet’s outline the basics. Before you start any marketing effort (including video marketing), you should identify four key variables:

  1. Who is your audience? What group of people do you want to watch this video? What are their expected viewing habits? Would video appeal to them?
  2. What is the video about? Brainstorm content ideas that will appeal to your audience. At this stage, we are looking to identify the core of what, where, and why you are producing the video.
  3. What does success look like? What is the goal of this video? To gain awareness in a new market?  Solve a problem? Teach a lesson? You will want to clearly define the expectations of this video in order to correctly calculate ROI or success later on.
  4. What channels should you promote this in? How will this video be used? Will it live on your website? What about a blog? Social media? Trade show? Figure out where you should be promoting the videos you are creating based on your audience, content and goals.

Create A Video Storyboard

Depending on the length and content you are promoting, the next step we recommend is a storyboard. A storyboard is a visual, sometimes sketched view of your video timeline. This can be done as simply as drawing boxes on a piece of paper that quickly outline the order of what you will be recording. This is also the time to decide if you will have any words that will be on screen, or if you’d prefer to have someone read a script as a voice over. Another popular method is to outline your content in an Excel spreadsheet or use a free online tool like Wonder Unit. The key with a storyboard is simplicity. Your goal is to use the storyboard as a general roadmap in achieving your final video.

Storyboards are also a good place to get creative and test out an idea before you shoot the final product. Want to do an overhead shot of a new product to demonstrate a unique feature? What would that look like? Could you use callouts? What about a voice over? Should you zoom in at a certain point or cut to a new view? The more you think through these details ahead of time, the smoother video production will be.

The Right Equipment for the Job

When it comes to shooting video, you’re in luck. Most everyone has a smartphone equipped with a high-powered camera these days. We recommend using a smartphone over expensive cameras when shooting video for social media channels and blogs. (Pro Tip: Shoot your video horizontally if filming a video to post on YouTube. Vertical shooting should be saved for social media stories.) The only caveat to this is sound. If you are placing a voice over or text on image, then you can get away with having sub-par sound quality since you’ll be cutting it out later. However, if you are interviewing someone and aren’t using your computer or aren’t close to your phone (for example, shooting on a shop floor), you may want to invest in a small microphone that you can either plug into your phone or have your video subject wear – like this one. Another consideration for your smartphone is how you will shoot it. You can either hold the camera yourself, or invest in a small tripod that can assist in stabilizing your shots.

If you don’t have a smartphone, or don’t feel comfortable using your device for work, your company could invest in an entry-level video camera. At the very basic level, you have the well-known GoPro. These are great for action shots, grabbing unique angles (think filming from inside a machine), or even time-lapse. These cameras are incredibly portable and intuitive, but they have their limitations. Depending on your model, they aren’t always the highest quality of shots. It may work for a video online or social media, but you may be disappointed if you’re looking for more professional quality. You are also limited by the lens. Like your phone camera, you are limited to the lens that comes with the device. However, the new Fusion GoPro does shoot in 360 degrees, creating even more unique content. But it also comes with a $699.99 price tag.

The next level up in video cameras would be utilizing a DSLR camera (Nikon or Canon) and operating in video mode. Or, if you know you will be doing a lot of video, investing in a handheld camera. For Canon, we recommend either a Canon Rebel or their Vixia line of camcorders. When it comes to Nikon, they also have a great entry-level DSLR, the D3300. If you’re going to invest in this type of equipment, you better be prepared with someone on staff who knows how to operate it. Your best use of this type of investment is in exploring settings outside of “auto.” The benefit to these cameras is you have more creative freedom with utilizing different types of lenses and creative looks. Your images will also be high quality enough for constructing professional-looking video. The con to this type of setup is that it isn’t as portable as some other options, and depending on your model, you may need to download directly to your computer. This adds extra steps and can slow production if you are shooting on-the-go.

The final step up is outsourcing this part of the video production. Whether it be a B2B marketing agency like Vive, or a videographer, you can invest in a professional to shoot your film if you have neither the time nor resources to do so.

Video Lighting Techniques

You have your goals set, your camera ready to go…now what? Now the fun part! Organize your resources and people you need to shoot the scenes you have laid out. Remember, one of the most important things to consider in your plans is lighting. Having the right amount of light for your camera to operate in can make or break your shot. Here are three quick lighting tips to get better shots:

  1. Use natural light when you can. Go outdoors, or use light coming in from a big window. Natural light looks best in video and will make your subjects look natural. Be careful of direct sunlight when filming people, always try to be shaded or covered by clouds if you can. Also, never, never, never place someone in front of a window. To use light coming from a window, position yourself with your back facing the window. That way, your subject will be illuminated with the natural light.
  2. Stay away from weird colors. Wall, floor and ceiling colors can all affect the color of your subject. If possible, try to steer clear of any vibrant or distracting colors that might take away from your video (especially reds). Also, all lightbulbs emit a certain color of light. For example, tungsten light bulbs are usually yellow, where fluorescent bulbs can emit green light. If you’re video footage tends to look off color, it may be the light that’s in the room. You can avoid this by replacing bulbs with ones that emit white light, like these. Another reason why natural lighting is always best when available.
  3. Add your own light. When shooting indoors, or somewhere dark, you sometimes can’t escape adding your own lights. A simple light setup involves two lights. If you are looking straight at the camera, you would have a light placed on either side of it pointing at you. The reason for two lights over one is shadows. You remove the chance of having hard shadows behind you when you have lights coming in from two different directions. You can achieve this with basic lamps in the office, or invest in a cost-effective lighting kit.

If you’re capturing a large office area or building, you don’t have to worry as much about the above. Ultimately, the best outcome is for your video to look consistent, no matter what lighting setup you choose to pursue.

Lights…Camera…Action!

You’re all ready to shoot. But how do you know this will look good and keep people engaged? There are some simple techniques in video that will help keep the attention of your audience and make you look like a pro from day one.B2B Video Production Tips

  1. Let the action do the work. A lot of times, you may feel like you need to move the camera to make a shot more interesting. The truth is, the best thing you can do for your subject is to let your camera be still. If you are filming a person or something moving, focus on them, hit record, and let your camera be. If using a smartphone, it’s best to invest in a small tripod that can stabilize your phone. Don’t let a shaky hand or unnecessary zoom get in the way of the real action.
  2. Rely on the rule of thirds. If you’re unfamiliar with this basic design principle, do a quick Google search. Your shots will always be visually pleasing if you fall back on this basic photography principle.
  3. Try something new. Not sure what something will look like? Test it out! There is nothing wrong with trying a new angle or depth of focus for the sake of visual interest. It’s easiest to try new things when shooting places or things so you’re not wasting a subject’s time. But like anything in the creative field, video is a medium and is meant to be explored.
  4. Flattery always works. Your job when filming is to get the best shot possible, and you do that by making people feel comfortable. Compliment their attire, tell a funny joke, or simply smile to get them to open up. Generally speaking, no one likes to be photographed or filmed, but you can make someone feel better by engaging them first.
  5. Practice makes perfect. You will not be a rockstar videographer ready to quit your day job on day one. Filming takes time and practice, and the more you do it, the better you will become. Ease into it by doing quick videos you can post to social media, and adapt into webinars and How-To videos. You should be using video as a single tactic in your robust marketing plan, not relying 100% on it. Do what aligns with you and your company’s goals and over time and you will see the return.

Putting It All Together

Professional video software is incredibly robust and useful to those who know how to use it. But if you are looking to create simple videos for your company, it can be a daunting task to learn a program like Adobe AfterEffects or Final Cut Pro. Instead, you should be looking for tools that can get you the results you need by assembling your video, providing graphic options, and streamlining your video process to get content generated quickly and efficiently.

There are several online companies who offer options like this, or you could opt to use a program that comes with your computer like Apple’s iMovie. Below we’ve listed several video editing programs we think are worth a try if you are looking to assemble video yourself:

  1. Apple’s native Mac program provides almost everything you would want from a video production standpoint. You can easily drag and drop your video files, add text and graphics, add sound or voiceover, and export in several different setups. The limitation to this comes in creating a custom look. Moreover, your videos are templated in pre-set settings in the program and will have a similar albeit consistent look. Also, you need to have a Mac laptop or computer in order to access the program (sorry PC’ers!).
  2. Soapbox by Wistia. We recently became acquainted with this program and were immediately impressed with its capabilities. This is an online tool that downloads as a Google Chrome extension (no PC requirements) that allows you to record video through your webcam. It simultaneously records you at your computer AND your computer screen. The possibilities for this are endless. You can easily record How-To videos, webinars, event recaps, company reports, onboarding material, etc. Once finished, you control at what points you want to show the recording of yourself vs. the screen, or even a split-screen version. You can also include links and text throughout the video. You do have to pay $7/month if you want to export your videos and place on your own channels. However, this is the most streamlined software we’ve seen for implementing quick videos.
  3. Adobe Products. These products have a steep learning curve, but if you are looking to make constant video content, it may be worth taking the time to learn how to use an Adobe program. You have three (most popular) options, being Spark, Premiere Pro, and AfterEffects. Each comes with its pros and cons, and commitment to one over the other depends on your skill level. Generally speaking, Spark will be easier for you to learn and implement than Premier Pro or AfterEffects. However, AfterEffects has way more capabilities when it comes to assembling professional videos (and is the program we use here at Vive).

Whatever direction you decide to go, it comes down to what works for you and aligns with the original goals set by the company. A word of advice is to carefully consider whether or not this is something worth the time and investment to handle inside the organization. An alternate option, just like with shooting video, is to outsource to an agency like Vive that can assemble video cuts quickly and efficiently. We do this regularly for clients of ours and are skilled in producing them in an expedited manner.

Promoting Your B2B Video: Channels

You have your final video, now let’s get some eyeballs on it. Depending on the content, you may want to use the video in multiple places, or even repurpose it by posting it a few times on different channels. If you’re stuck on what channels make sense for your video, here are a few examples of types of content and where to post them:

  1. Employee Focus
    • Social Media Channels
    • Blog
    • Internal Company Newsletter Email
    • Intranet
  2. How-To’s
    • Company Website
    • Blog
    • Social Media Channels (depending on if it makes sense)
    • Sales Emails
    • Customer Service Emails
  3. Company Updates
    • Social Media
    • Email
    • Blog
  4. Webinar
    • Company Website (maybe dedicated page on website)
    • Blog
    • Sales Emails
    • Customer Service Emails

This is not an exhaustive list, but merely an overview of how your channel strategy should follow the type of content you are providing your audience and customers. Ultimately, it’s up to you on what makes sense for your business in targeting your ideal audience.

Promoting Your B2B Video: Posting

Not all channels will let you post your video as it is. A lot of times (like with email, Facebook and blogs), you need to post your video to a hosting network like YouTube or Vimeo. Sometimes, when you export a video, you may get a file that is a lot larger than you intended. A quick fix for this is to download a video compressing tool like HandBrake. Tools like this are free and will easily scale your video down according to the size or channel you need it optimized for. It’s a handy tool for any marketing team to have readily available.

That’s a Wrap

As video increasingly becomes a person’s preferred way of receiving communication, businesses will need to be savvier in presenting content in new ways to engage customers and invigorate the sales cycle.

If you’re feeling a bit overwhelmed by all of this, don’t sweat it. Start slow by finding an internal champion to provide video for your organization. Or, look outside the company for an agency who can be an extension of your marketing efforts and provide engaging content for your organization.

Now Introducing Re:Vive, a Podcast for Manufacturers

Re:Vive is a podcast for manufacturers from a marketers lens. Our background allows us to offer insights and case studies from a marketing eye, while our clientele of manufacturers allows us to collaborate with them and talk about the issues they face that can help the entire industry.

Re:Vive, hosted by Vivers Austin and Clint, will be a bi-monthly podcast to discuss issues and problems that many people in the industry are facing. We will speak with industry leaders and service providers who have gotten over those humps and found success through marketing, whether it be culture building, new websites, video marketing, social media, Industry 4.0, etc. We will have open, candid conversations about these successes and talk about how our listeners can implement these strategies into their daily business practices.

We are excited to take you along on this journey!

iTunes: Subscribe

Google Play: Subscribe

NPE Conversations Shown Brand Recognition as a Top Marketing Challenge

Throughout NPE, we questioned our booth visitors on what their biggest marketing woes are. The answer? The need for more brand recognition in the marketplace and a strategic approach to increasing brand awareness were the top challenges. This was followed by having outdated or ineffective websites, videos and sales tools.

 

Gaining brand recognition stems from placing consistent messaging and visuals in front of your target audience on a regular basis. Consistency and frequency is key. People see thousands and thousands of brand messages a day and there’s no guarantee your target market is going to see your message – that’s why it’s critical to be in the right place and the right time.

How do you do that? A multi-channel approach will achieve greater visibility and increase brand recognition for years to come. A thoughtful approach to building brand equity happens with a dedicated focus on:

  • Website use experience
  • Email campaigns
  • Social media strategy
  • Webinars
  • Advertising (digital and print)
  • Trade shows
  • Speaking opportunities
  • Attending industry events
  • Creating brand advocates

Out with the SWOT, In with the Zweck

In celebration of Vive’s 10 years in business we take a moment to look in the rear-view mirror, but what’s more important is the windshield and the continuous improvement that’s critical in driving innovative growth of a company.

After years of facilitating a SWOT analysis as part of an on-boarding process for new clients, I came to realize that from a marketing perspective, I was only focusing on one category – the strengths. True, the weaknesses, opportunities and threats helped me understand their business more closely, but those categories were not feeding the main purpose of creating a unique messaging platform which would ultimately feed all the media channels with a consistent message. Therefore, it was time to refine the facilitated workshop to focus on finding why a company exists beyond the things they make. This is revealed through a newly trademarked Zweck Analysis™; a customized, internal deep evaluation into a company’s core to find the purpose for being in business, no longer focusing on weaknesses, opportunities and threats but more on the expertise and values a company delivers to customers and employees.

‘Zweck’ is, in fact, the German translation for ‘purpose.’ Vive has always believed in placing strategy before tactics. The Zweck Analysis™ is no different, as it begins the process of brand storytelling to determine what a company’s unique purpose is – their why.

The onsite workshop typically includes 5-10 executive leaders where I’ll ask specific questions to discover the ‘why.’ The responses are recorded and the Vive team then identifies similar categories and begins to process key differentiators. The workshop typically takes 1.5 hours depending on the group size.

I believe that leaders must create a clear vision to the purpose for being in business. Every company has a unique drive that tells their story and the Zweck Analysis™ helps us discover exactly what that differentiator is.

Culture is Crafted, Not Duplicated

Culture seems to be a buzzword in today’s world of manufacturing. How can you create a culture throughout your organization that makes people want to come to work and make a difference? Retaining and keeping your employees engaged can come at a cost, but it’s vital to maintaining a successful company.

In September 2017, I had the opportunity to visit the Zappos Headquarters in Las Vegas. Zappos is known for their company culture, and it was clear how happy and engaged everyone was during my visit. Culture is something that Zappos CEO, Tony Hsieh, implemented from the beginning. The common theme employees kept referencing was “slow to hire, quick to fire.” Zappos has a long hiring process, but they want to make sure candidates are a right fit for their culture, and if not, they’d be let go quickly.

Luckily enough, I was able to experience the Zappos tour with numerous others, all in manufacturing sectors. The one thing that seemed to always come up was how to translate Zappos’ culture into our own organizations. The answer was easy – we couldn’t. Tony Hsieh had given Zappos an identity through their culture. He didn’t mimic another company’s ideals and values, he established his own.

Culture is something tailored to your organization. There isn’t a general roadmap you can follow that magically creates a great company culture. It comes from the people within the organization that all believe in the same vision. People that want to be working with each other to help achieve an end goal. Inserting a monthly happy hour or interviewing employees to see how to make the workplace better won’t necessarily solve your culture problems. It’s about having the right people there in the first place. It comes from the people within the organization that all believe in the same vision with similar values.

Trade Show Success by Design: A Three Part Series Part Three: Trade Show Lead Follow Up Basics

In the Trades Show Success by Design series, we’ve addressed the importance of trade show planning and maximizing your booth onsite.  The final blog of the series focuses on trade show follow up. Your new contacts are out of sight, but should not be out of mind. You’ve reached and acquired new leads and now is the time to cultivate those leads to nurture conversions. But before you start, having a strategy will help you reach your return on investment quicker.

Prioritizing Leads

Not all leads are equal. Prioritize your leads based on your sales approach. Some companies have detailed lead scoring that includes key demographics and behaviors. Many other companies use simple A/B/C or hot/warm/cold categories. Find an approach that works for your type of organization and is manageable. If it gets too complicated, then it’s less likely to be effective.

Follow Up with Your Leads…Quickly and Often

People buy from people. After a trade show is completed, it’s time to connect with your leads and match your solutions to their needs. Trade show follow up isn’t a single touchpoint but requires a series of touchpoints that may include phone calls, emails, LinkedIn or direct mail. Statistics float around that state nearly 80% of trade show attendees don’t receive follow up. While the exact number is debatable, the point is there is still a grand perception among attendees that they won’t hear from the companies they’ve engaged with at a trade shows.

Marketing automation is one way to keep the momentum going during the follow up process. There are various platforms ranging from sophisticated software that integrates with customer relationship management (CRM) systems to free email marketing platforms such as MailChimp (depending on number of contacts and email volume) that offer triggered email campaigns.

Messages that Matter

Don’t let your message get lost. Go back to prioritized leads and tailor your message to their interest level. Sending a “ready to buy?” message to a cold lead will not position your company for success. Customize your message while presenting key offerings and benefits of doing business with you. But, the key is to think past the first message. Establishing a strategy for communicating throughout the lead nurturing process offers direction to keep the follow up process on track.

Trade show success can be achieved through design. A focus on planning all elements of exhibiting at a trade show – from nearly a year in advance to six months following the show – offers direction and a means to recognize a positive return on investment. This three-part blog series highlights key areas for success, but if trade show management is paralyzing for you, contact Vive Marketing and we’ll help craft a trade show plan that works for your company.

 

Trade Show Success by Design: A Three Part Series Part Two: How to Maximize Your Booth

 

In part one of the Trades Show Success by Design series, we addressed Tips for Planning a Successful Trade Show. Now you’re onsite. How do you maximize your time and resources for the most gain?

Forklifts and hand trucks are scurrying off the show floor, final carpet installation is happening and somewhere someone is trying to get their lead retrieval system working on their phone. In minutes the doors will open and it’s show time!

Qualify your leads.

Every booth staffer is essentially on a sales call. Be friendly and courtesy, yet quickly get to know your booth guest. Open ended questions about their role and current challenges will help you quickly determine if that person is just visiting or an interested prospect. Even if they aren’t a prime candidate for your business, don’t forget the power in word of mouth advertising and networking. They could share your product/service information with someone back in the office or with their colleague at lunch.

Give them something to see or experience.

Once you’ve determined the interest level of your booth guest, be sure they leave knowing what your company offers. Let them experience your brand and the essence of your company through strong storytelling (i.e. video, virtual reality, etc…) and personable interactions. Do you have equipment to demo? Be sure subject matter experts are nearby to share its features and benefits. Consider having a different level of promotional items for different levels of prospects.

Make new friends but keep the old. 

According to Center for Exhibition Industry Research (CEIR), lead generation is 80-85% of the reason for companies to exhibit at a tradeshow. But, it is also affords valuable face-to-face time to meet with current customers and prospects in the sales cycle. It could take a salesperson three days to travel and meet with several customers and prospects, but only one day or less at a tradeshow! Nurturing relationships should not be underestimated in the buying cycle. Maximize your hours at the tradeshow from morning coffee meetings to booth appointments and evening dinners.

Maximizing your booth to convey who your company is and what it offers is key for successful conversations. But, it’s the conversations that will turn leads and prospects into future business. It’s like a poker game – know when to hold them and know when to fold them. Stay tuned for Vive’s final installment in the Trades Show Success by Design series focusing on best practices after the show closes.

Trade Show Success by Design: A Three Part Series Part One: Tips for Planning a Successful Tradeshow

You want a successful trade show experience, but how do you make that happen? We’re going to answer that in a three parts: Pre-Show Planning, During the Show and Post-Show Follow-Up. Let’s begin with the planning.

It all begins before you even step foot on the exhibit floor. Echoing a statement by Benjamin Franklin, “If you fail to plan, you are planning to fail.” You need to commit to your trade show goals and ways to achieve them with purpose. Crafting a trade show plan serves many purposes by:

  • Organizing the approach in one place.
  • Defining the overarching goal, objectives, key messaging, strategies, tactics, timelines and budgets.
  • Providing direction when deciding on tactics.
  • Assisting with onboarding team members new to the initiative.

Planning can take almost more time than putting it into action. Here’s a few starting points.

Start early with research.

Ask questions – a lot of questions. What “big things” will your company have to talk about at the time of the tradeshow? Did you have a big success to showcase your capabilities that could be demonstrated at the show? Launching a new product or service? Are you rebranding? Often a company will hold releasing “big things” to have something new and exciting to promote at the tradeshow. This is important not only in outlining your goals and objectives, but also in determining your messaging. Also ask: What does a successful tradeshow look? Is it all about the sales numbers, or is it building your brand, quality leads and fostering current relationships.

Define your budget.

You can have all the ideas in the world, but how much money you have to spend will really determine which ones are feasible. Start with the booth experience. Estimate your structure expenses (renting vs. owning), graphic design needs, promotional items, sales collateral, lead retrieval systems, electrical, internet, etc. Don’t overlook the costs to be there. How many team members do you need to account for travel, lodging and meals? How will you promote your tradeshow presence? Include costs for trade show promotions and communications in addition to any tradeshow advertising and sponsorships that could boost your brand presence.

Set deadlines and delegations.

Starting with the show date. Then work backward and begin plotting out key show deadlines, such as shipping and service orders. Know registration and hotel deadlines. Fill in with dates to communicate your show presence and what channels – this can begin up to six months before a show like NPE2018! Then back up further and assign dates to complete booth messaging and establish the look. You’ll want that to infiltrate through all the tradeshow communication before, during and after the show.

When the trade show plan is complete and all decision makers have signed off, then it’s time to implement! Who will do the work? Gather your marketers, public relations, graphic designers, subject matter experts and any other key players you need to execute your tradeshow plan. Is it just you? Need help – ask Vive how we can help with tradeshow support. We like to say tradeshows can be like Thanksgiving dinner — it takes 10 times as long to prepare than it does to devour!

Vive welcomes Rebecca Easton

As the newest Viver on staff, the team has welcomed me warmly as I’ve welcomed this new opportunity in my career. I’m happy to be back in Milwaukee, and even happier to be at Vive. The culture here is friendly and upbeat, and there is nothing that makes a job better than working on a talented team in a beautiful lakeside office.

My professional experience spans print and digital, with emphasis in design and photography. And while I’ve made creative arts my profession, I also possess the ability to toe the line between left- and right-brain thinking. My educational background reflects that, as I studied creative advertising at Marquette University and recently completed my MBA from UW-Madison.

When it comes to my career, I am most interested in ways that creative design can assist in business development and traction for organizations. That is why working at Vive is refreshing in that I am involved in all aspects of marketing for our clients. As Creative Marketing Manager, I specifically ensure that our creative is top-notch and all-encompassing for the industry.

I believe that great design has purpose and intent. One reoccurring theme in my career is that good creative is the difference. You can have a good marketing plan, but adding strategic, well-thought-out creative takes your good marketing plan to the next level. Vive has a very talented team, and it is my goal to collaborate in making great creative marketing strategies for our clients.