As a marketing agency, we wanted to do something different and reach audiences via channels not over utilized in the manufacturing industry. When we launched Re:Vive, we weren’t really sure what to expect, but we did learn a lot of what goes into podcasting.
- Sound quality is imperative
When we started Re:Vive, we knew that finding good sound quality would be key. We figured we’d purchase a microphone and get the show on the road, wrong…WAY WRONG. Sure, we tested it and talked into the microphone and it didn’t sound that bad, so we gave it a shot with a guest. We did not account for the fact that the single microphone we purchased had to sit in the middle of a conference room while three people casually talk about websites not actually talking directly into the microphone. Changes needed to be made. Re:Vive production was then shifted from the conference room to a much smaller space where the sound didn’t travel as far. We’ve since added a second microphone as well as sound panels to our repertoire of equipment.
- You never get used to your own voice
Every guest we’ve encountered always has the feedback of “I can’t get over the sound of my own voice.” It’s like clockwork, and it doesn’t really change. Through eight episodes and hours of editing our own voices, we are still not used to it. “Ummm,” is also the most common word that was used in Re:Vive, which you really don’t notice how much you say it until you listen back to a conversation that is recorded. If you struggle with filler words, try these recommendations from Forbes in their article, “Four Ways to Stop Saying “Um” And Other Filler Words.”
- Apple’s Podcast platform isn’t a 365 day-a-year operation
If you’re thinking about launching your own podcast, be prepared for Apple’s launch process. In order to go live on iTunes you must provide a live RSS Feed to iTunes. Your RSS Feed is where the podcast is hosted and you must have a least one episode live that you can submit. Also, if you were you hoping to do a holiday/year end episode, it turns out the Apple Podcast platform is run by real humans that like to enjoy the holidays as much as everyone else, therefore they shut down their submission form and don’t release new episodes over certain times. You must pay attention to the schedule to make sure your episodes get released as planned.
- You’ll learn more than what the podcast topic covers
Obviously our podcast pertains to manufacturing, but that isn’t all we learned about hosting a podcast. While it is great to communicate with other industry leaders about current events and topics that are trending in the manufacturing sector, some things we took away from this not only help us in our professional careers but our personal lives as well. You learn a lot about people and their background and what brought them to where they are today. Every person and every company has a story to tell and we believe podcasts are a platform that allows people to tell that story.
Our journey into podcasting is still in its early stages and we continue to learn and get better with every episode. Have you ever thought about recording a podcast or need some direction on how or where to get started? Feel free to reach out to the Vive team. We would be happy to help.
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Molly Ritchie of Star Plastics: Rebranding as a Manufacturer
Have you considered rebranding your manufacturing company? We understand the difficulty of getting the buy-in to transform something that the owner has built from the ground up, hence why we had Molly Ritchie join us on the latest episode of Re:Vive, Marketing Podcast for Manufacturers.
Molly talks with Clint and Austin about the buy-in she needed to receive from her leadership team to entertain a rebrand as well as other marketing tactics and how she convinced her dad to change the logo of the company he built.
Subscribe to listen now and discover the process Star Plastics endured during their rebrand as well as what differentiates marketing in the manufacturing industry from other industries.
Troy Nix: MAPP 2018 Benchmarking and Best Practices Conference
We have a very special guest on the third episode of Re:Vive, Marketing Podcast for Manufacturers. Troy Nix, Executive Director of the MAPP association connects with Austin & Clint to discuss the importance of building a stable network and the power that industry associations can have to help businesses in manufacturing. Troy discusses how MAPP was started and how MAPP has become the association it is today.
Discover the benefits of working with an association and connecting with the industry as Troy discusses becoming an employer of choice and the state of the manufacturing industry. Austin & Clint talk with Troy about the upcoming MAPP Benchmarking and Best Practices Conference and how MAPP keeps the conference fresh and different to keep its members coming back.
PAPA Advertising: Websites, SEO & Mac vs. PC
On the latest episode of Re:Vive Marketing Podcast for Manufacturers, Austin and Clint talk with Jason Keller, Managing Partner of PAPA Advertising, a web development company based on the East Coast. The talk focuses around several challenges manufacturing companies are facing on the web and the ever-changing principles that drive websites and online best practices.
Discover what goes into getting on page one of Google search results and the importance of watching your competition on the web to ensure your site will attract the audience you are intending. Jason explains why you need to please Google and discusses why there is still value in advertising on Bing Ads in the B2B landscape.
TypeOrange: Branding, Logo Design & Snow Sculpting
Vive is ecstatic to officially launch our new marketing podcast for manufacturers, Re:Vive. This podcast focuses on key subject matter that many manufacturing companies face from a marketing lens in today’s business landscape.
In the first episode of Re:Vive, Austin and Clint talk with Brett Tomczak, a graphic designer and brand identity guru, about the process of rebranding, logo design, and the importance of consistent branding. Brett is the owner of TypeOrange, a design shop in Milwaukee, and brings numerous years of experience creating identities and logos for manufacturing companies across the United States.
Discover the challenges companies are facing when deciding whether to update their brand and why restricting the number of decision makers can be key in going through a rebrand process. Not only does Brett use his unique design abilities for brands, but being from Wisconsin he also has a soft spot for snow.