Launching an updated, refreshed brand identity can be one of the most exciting times in the history of an organization – as long as it is executed correctly. This requires copious amounts of planning, research and time in order to be successful.
Understand Your Audience
First step: Invite your audience to be a part of your brand’s voice. At Vive, we encourage our clients who seek rebranding support to stay in their lane while thinking outside the box to create a new persona. We persuade reflection of the company’s roots and direction of growth. People like new, but make sure it’s relevant to your company’s competencies and industry standards.
Reviving your brand is an electrifying time, but it’s even more thrilling when your customers and suppliers are enthusiastic as well. Engage your audience by letting them know a big change is on the horizon. Keep people informed and offer them the sense of belonging to the anticipated transformation.
Timing Is Key
Relaunching a brand needs to be done at the right time. Do some research as to when the best time to do a launch is and make sure you’re prepared. This is a lengthy process, but if done correct can positively change your organization forever.
Vive has been known to be a brand police because consistency is key. If you change something within your brand (your logo, colors, name), be certain to change it everywhere. It may be time consuming, but it’s critical in order to achieve a successful launch. Be sure not to let old logos or practices sneak back into your organization’s new identity.
When a company recognizes that it’s time to refresh their brand identity it’s most often because they realize the importance of staying fresh and contemporary. Vive has facilitated brand changes for many companies within the plastics industry. Rejuvenating a look even in the most basic elements such as colors, typeface or logo treatment sends a proactive message to the marketplace.