Company Message (Zweck Analysis™)

Vive has introduced the Zweck Analysis™, a customized, internal deep evaluation into business cores to find the purpose for being in business. In fact, ‘Zweck’ is the German translation for ‘purpose.’ Every company has a unique drive or they wouldn’t be in business. At Vive we place strategy before tactics. Our Zweck Analysis™ begins the process of brand storytelling to determine what a company’s unique purpose is – their WHY. Is your brand storytelling illustrating your ‘why’?

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Stretch Your Marketing Budget

Marketing Tactics to Optimize Greater ROI Car companies are working to obtain better fuel economy from vehicles every day. Marketers are often tasked with a similar initiative – how to get more from a marketing budget. Well-designed marketing plans should include budgets that support its initiatives. However, according to a recent Manufacturing Association of Plastic […]

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Episode 5: Re:Vive Marketing Podcast for Manufacturers

Molly Ritchie of Star Plastics: Rebranding as a Manufacturer Have you considered rebranding your manufacturing company? We understand the difficulty of getting the buy-in to transform something that the owner has built from the ground up, hence why we had Molly Ritchie join us on the latest episode of Re:Vive, Marketing Podcast for Manufacturers. Molly […]

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