Let’s face it folks, social media and blogging are here to stay. Social media marketing strategies help manufacturers attract and retain talent, discover new prospects, and share their culture. Before we dive head-first into the endless abyss that is social media, Vive always asks two key questions: What are your goals as a company? How can social media help achieve these goals? Working collaboratively with your team, Vive submits a calendar of posts based on industry-related content and company highlights. We’ll even post on your behalf. The same goes for blogging. Vive has experts who develop diverse plans for monthly blogs and follow up by writing content specifically to your audience. A new blog post equals a new page for Google to scroll… and that’s a good thing!