Content Marketing for Manufacturers
Why is Content Marketing Important?
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Our Content Marketing Services Include:
Social Media
The average consumer spends approximately 150 minutes per day on social media alone. Are you there when they are? To keep our manufacturing friends top-of-mind, Vive develops quarterly social media calendars comprised of strategically written content, eye-catching graphics, and relevant hashtags. Marketing to and for manufacturers for more than 16 years, Vive has the technical knowledge and industry vernacular to write on your behalf.
Blogs
The best-performing websites post about a dozen blogs per month. Most websites fail to reach this many blogs per year, maybe years! Our manufacturing clients generally think of blogs as another avenue for positioning themselves as subject matter experts. While this is true, blogs are better served as a resource to improve a website’s visibility in search engines. The more keywords and content that’s relevant to the reader, the higher your website will rank in Google SERP.
Case Studies & White Papers
Just like new blogs, fresh content in the form of case studies and white papers can do wonders for your Google ranking. The more relevant content you have on your website that Google can crawl, the more you’ll show up in the search results you want to. Build your brand’s reputation while simultaneously bumping up your rankings – it’s a win-win.
Press Releases
Worthy business news deserves to be shared within the industry. Vive interviews internal subject matter experts to author press releases tailored to your company’s specific highlights. Due to our long-standing relationships with industry publications, when Vive submits a press release, it’s respected as accurate and valuable, offering your business the publicity it’s seeking.
Sound like something you’re interested in? Let’s talk.
