Vive Welcomes Rebecca Easton
As the newest Viver on staff, the team has welcomed me warmly as I’ve welcomed this new opportunity in my career. I’m happy to be back in Milwaukee, and even happier to be at Vive. The culture here is friendly and upbeat, and there is nothing that makes a job better than working on a talented team in a beautiful lakeside office.
My professional experience spans print and digital, with emphasis in design and photography. And while I’ve made creative arts my profession, I also possess the ability to toe the line between left- and right-brain thinking. My educational background reflects that, as I studied creative advertising at Marquette University and recently completed my MBA from UW-Madison.
When it comes to my career, I am most interested in ways that creative design can assist in business development and traction for organizations. That is why working at Vive is refreshing in that I am involved in all aspects of marketing for our clients. As Creative Marketing Manager, I specifically ensure that our creative is top-notch and all-encompassing for the industry.
I believe that great design has purpose and intent. One reoccurring theme in my career is that good creative is the difference. You can have a good marketing plan, but adding strategic, well-thought-out creative takes your good marketing plan to the next level. Vive has a very talented team, and it is my goal to collaborate in making great creative marketing strategies for our clients.