“As a strategic and collaborative partner, Vive played a critical role in defining and communicating our brand. Functioning as true members of our organization, the Vive team interviewed our business partners to identify our core differentiating qualities. It then developed and executed an integrated communications strategy that included advertising, website presence, trade show participation and collateral literature. Thanks in part to Vive’s contributions, our business has experienced accelerating growth and share gains in an otherwise flat market. Vive:

• Aided our ability in recruiting

• Validated our suppliers’ decision to be our partners

• Contributed to 15.8% growth in 2012-2015 through brand awareness while some has come through acquisition

Marc Fern, MHolland