On October 15-17, 2014, an estimated 450 plastic professionals will congregate in Indianapolis to attend the MAPP Benchmarking and Best Practices Conference. This must-attend event is where attendees will learn industry best practices, strategies, and tactics to further their plastics manufacturing businesses.
For Vive, this is our time to walk the talk and participate in this leading industry event to:
- Increase brand awareness
- Communicate our offering and what stands us apart from other marketers
- Network with the industry
- Introduce ourselves to our target market
- Foster current relationships with clients.
Just like other marketing initiatives, sponsoring/exhibiting at a tradeshow is not something you do “just because.” Tradeshows are a key marketing strategy that supports brand management and business growth. To get the most out of your tradeshow participation, a good plan is needed. earth map. Identify your objectives and goals. Then, be sure your pre-show, onsite, and post-show activities help to achieve them. For example, brand awareness is a main objective of Vive at the MAPP Benchmarking and Best Practices Conference because of our recent rebrand that included a new name, logo, and website. Our booth experience is planned to be a memorable and engaging experience.