Digital Marketing for Manufacturers

Why is Digital Marketing Important?

Digital marketing – once separated by the wonder and intrigue of the word “digital,” is now essentially just…marketing. 

A thriving business can’t really survive without a website. And a good website requires great content, SEO, and a lead gen strategy. Vive has this corner of the marketing world cornered – from email to PPC, we’re your digital marketing experts.

Our Digital Marketing Services Include:

Email Marketing

Email marketing campaigns continue to be another necessary touchpoint to better connect your audience to your brand. Manufacturers can use email campaigns to promote upcoming trade show involvement, new capital investments or equipment, fresh faces around the workplace, and much more. Lean on Vive to craft email marketing campaigns that generate high open rates and successful conversions.

Pay-Per-Click (PPC)

Sometimes you have to pay to play, and the same rules apply to the #1 search engine in the world. Pay-per-click advertising is a strategic form of search engine marketing for manufacturers that involves bidding on certain keywords to position your brand at the top of Google’s search engine results page (SERP). So how do you capture users who are searching for manufacturing companies near me? PPC advertising, along with Vive’s careful guidance, is a great start.

Web Dev & Management

Backed by your vision and the support of Vive’s manufacturing expertise, our team drives the design, development, and content for a new (or refreshed) website that results in turned heads and healthy user engagement. Vive handles the sitemap, wireframe, and user-friendly navigation. Once your website’s up and running, we’re committed to keeping it up to date utilizing the latest software and industry-leading SEO tools. With years of experience developing websites for key players in the plastics and metals manufacturing industries, we’re confident in the number of new business opportunities that will surely follow.

Search Engine Optimization

Your website, a.k.a., your 24/7 salesperson, is nothing without properly optimized SEO best practices in place. Think of it like a car without gas or a bird without wings. Vive will lead the execution and implementation of meta descriptions, title tags, headers, alt txt, and more! Within a 3-6-9-12 month timeframe, you won’t help but notice the fruits of the labor.

Sound like something you’re interested in? Let’s talk.