Zweck Analysis®
It’s important not to put the cart before the horse. This is especially pertinent when it comes to creating a purposeful, authentic marketing message and deploying subsequent materials to promote your brand.
What's Different About Our Process?
A Strategic Marketing Analysis for Manufacturers
How Does This Process Work?
STEP 1
Internal Analysis
STEP 2
External Analysis
STEP 3
Marketing Message
STEP 4
Sales & Marketing Alignment
Finally, our goal is to align your sales and marketing teams. We’ll lay out the groundwork for content creation and plans for building success. Vive believes brands are built by hammering home consistent messaging.
A More Detailed Look Into Our Unique Analysis
Internal Analysis
Generate Awareness
Sometimes just talking aloud in a group setting can bring forth concepts and ideas that would’ve never blossomed elsewhere.
Identify Characteristics
Implementing Customer-Driven Voice
Every company needs a boilerplate – 100-ish words that serve as your elevator pitch. Think press releases, LinkedIn, etc.
External Analysis
Chatting with Customers
Our secret blend of thoughtful and engaging questions helps us identify what your customers believe to be your strengths and weaknesses.
Finding Differentiation
Feedback from the customer interview process combined with aspects of the internal analysis lets Vive witness the cream rising to the top.
Open Dialogue Workshop
In an on-site meeting with leadership, you truly learn how you’re currently being perceived by your customers. This step is crucial and dare we say, fun?
Marketing Message Platform
Combining Feedback
Taking the internal and external analysis, Vive creates your personalized go-to verbiage that perfectly describes your company in a nutshell.
Establishing a Foundation of Communications
Once developed, your unique marketing message platform is implemented throughout all media channels.
Highlighting Unique Differentiators
If you omitted your company’s name from your boilerplate, would you still know it’s you? The difference between great and just good lies in a marketing message that is distinctly different than your competitors.
Sales & Marketing Alignment
Building a Tailored Marketing Approach
All the hard work we put in during the first few phases finally begins to pay off when Vive builds marketing materials based on your new messaging.
Reinforcing Consistent Brand Messaging
Whether it’s the web, social, printed collateral, an advertisement, or anything else you can think of – your message remaining consistent will build trust in your brand.
Managing Brand Perception
See above. Consistent messaging means you dictate the perception of your brand more than ever before.
Marketing Message Platform
Combining Feedback
Taking the internal and external analysis, Vive creates your personalized go-to verbiage that perfectly describes your company in a nutshell.
Establishing a Foundation of Communications
Once developed, your unique marketing message platform is implemented throughout all media channels.
Highlighting Unique Differentiators
If you omitted your company’s name from your boilerplate, would you still know it’s you? The difference between great and just good lies in a marketing message that is distinctly different than your competitors.
Sales & Marketing Alignment
Building a Tailored Marketing Approach
All the hard work we put in during the first few phases finally begins to pay off when Vive builds marketing materials based on your new messaging.
Reinforcing Consistent Brand Messaging
Whether it’s the web, social, printed collateral, an advertisement, or anything else you can think of – your message remaining consistent will build trust in your brand.
Managing Brand Perception
See above. Consistent messaging means you dictate the perception of your brand more than ever before.
