Some marketing agencies will jump right into project-based work, completely ignoring the integral process of unearthing their client’s unique differentiators – their “Why.”
This is where Vive’s registered workshop, the Zweck Analysis®, enters the picture to learn a company’s reason for being in business. Zweck is, in fact, the German word for ‘purpose.’
This serves as a foundation for future content.
Vive believes brands are built by hammering home consistent messaging.
How Can This Process Help You?
Sometimes just talking aloud in a group setting can bring forth concepts and ideas that would’ve never blossomed elsewhere.
Every company needs a boilerplate – approximately 100 words or less that serve as your elevator pitch. Think press releases, LinkedIn profiles, trade show directories, etc.
Our secret blend of thoughtful and engaging questions helps us identify what your customers believe to be your strengths and weaknesses.
Feedback from the customer interview process combined with aspects of the internal analysis lets Vive witness the cream rising to the top.
External Analysis
Develop A Marketing
Message Platform
Taking the internal and external analysis, Vive creates your go-to verbiage that perfectly describes your company in a nutshell.
Once developed, your unique marketing message platform is implemented throughout all media channels with a consistent voice. Don’t speak out of both sides of your mouth!
If you omitted your company’s name from your boilerplate, would you still know it’s you? The difference between good and great lies in a marketing message that is distinctly different than your competitors.
This is where the fun begins! All the hard work we put in during the first few phases finally begins to pay off when Vive builds marketing materials based on your new messaging.
Whether it’s the web, social media, a printed piece of collateral, an advertisement, or anything else you can think of – your message remaining consistent will build trust in your brand.
Sales & Marketing Alignment
Proof In The Pudding
Ron Ringleben
VP of Business Development
Sam Rajkovich
Vice President, Sales & Marketing
Elizabeth Detampel
Sales & Marketing Coordinator
