Recruiting qualified talent in the manufacturing industry is no easy feat. With increasing competition, evolving skill requirements, and an aging workforce, manufacturers face numerous challenges when it comes to attracting and retaining skilled individuals. The National Association of Manufacturers claims there will be around 4.6 million job openings in the manufacturing sector in the United […]
When hiring an outside marketing company to build brand awareness for your manufacturing business, it’s important to select a partner that aligns with your goals, values, and industry-specific needs. A Few Characteristics Include: 1) Industry Experience Look for a marketing company that has experience working with manufacturing businesses or similar industries. Industry knowledge […]
How can hiring an external marketing firm (like Vive Marketing) benefit your organization? See what we think below: 1) Expertise and Experience Established firms specialize in various aspects of marketing, including strategy, digital marketing, branding, and more. They bring a wealth of knowledge and experience to the table, allowing you to tap into their […]
For over 15+ years, Vive Marketing has taken pride in establishing a distinguishable brand presence for all of our manufacturing clients. What’s worked for us throughout the years? Take a look. Build Brand Awareness Through: 1) Content Marketing Create high-quality, informative content related to your industry. This could include blog posts, articles, whitepapers, […]
Calculating Return on Investment (ROI) through Google Ads for a manufacturing company involves measuring the revenue generated from Google Ads campaigns against the costs incurred. Here’s a step-by-step guide on how to calculate ROI: 1) Define Goals and Metrics: Determine your specific goals for the Google Ads campaigns. These goals could include […]
Is AI a blessing or a curse? This thought-provoking question seems to be on everyone’s mind lately. Love it or hate it, AI is here to stay and will continue to permeate our daily lives, including how we communicate. You might be surprised to learn that you’ve likely been using some form of AI in […]
At the last Plastics News Women Breaking the Mold conference, I had the privilege of speaking to many professionals about How to Lead Marketing as an Everyday Habit. Toward the end of the session, I asked the audience to huddle around their area with others to begin the networking process with questions about what marketing […]
Whether it’s NPE, FABTECH, or MD&M, trade shows provide tremendous opportunities to network and learn more about the industry. Trade shows were brought to an abrupt halt by COVID-19. Fortunately, trade shows have returned to help provide valuable face-to-face time with your customers and build new relationships. Let’s dive into why it is important to […]
What do you think of when you hear the words “artificial intelligence”? Maybe an image of a futuristic robot or a scene from a Black Mirror episode pops into your head, or perhaps chatbots and virtual assistants like ChatGPT and Siri come to mind. Thinking about AI might elicit some strong feelings, too; you might […]
Web accessibility is a vital aspect of creating an inclusive online environment, but achieving it has not always been an easy feat. With the rapid advancements in AI technology, new tools are emerging that can significantly improve website accessibility for people with disabilities. One such tool, accessiBe, has caught our attention at Vive. Using […]