Strategy & Branding
Our team will help you find the best creative branding concepts for your business, and we can present brand identity packages based on what you want to convey to the world. You’ll talk directly with Vive’s graphic designer for any edit recommendations so we can create the perfect branding package for your company.
An outdated logo is usually perceived as an old-fashion company. Therefore, a new or refreshed brand identity tells your audience you’re progressive and advancing with the times. Before the sketches begin, we listen to preferences, then our creative team leads with ideas that will result in getting your mark noticed and remembered.
Vive places a strong emphasis on analysis when on-boarding new clients. In order to establish core messaging and marketing goals, Vive conducts an in-depth Zweck Analysis® to help us better understand the core competencies of your company, how you approach business and the true purpose behind what you do. This workshop is a deep search into the business cores to determine the Why statement. Secondly, customer interviews are conducted in the external analysis to bring in the customer-driven voice.
Vive utilizes the internal and external feedback to update a relevant, accurate marketing message used as the foundation of your brand’s communications and deliverables. We’ll also update the company’s boilerplate to capture the broad overview of your company’s offerings and unique differentiators, which can also be utilized in press releases, directories, and newsletters.
Planning & Strategy
Capturing brand traits is important to your overall marketing strategy, and at Vive we support the development of the best approach for marketing your business. During the planning phase, we look to obtain key descriptors to figure out the best method of creating your particular communication strategy. The purpose of a marketing plan should not operate in a silo and should align with the company’s business plan and growth objectives. That’s why we ask the right questions to obtain numbers to grow by, where marketing will have an impact!
Worthy business news deserves to be shared within the industry. Vive interviews internal subject matter experts to author press releases tailored to your company’s specific highlight. Due to our long-standing relationships with industry publications, when Vive submits a press release, its respected as accurate and valuable, offering your business the publicity it’s seeking.