Innovative Molding
The Currier Way

Currier found themselves going down the same path they’d always gone down. Not that there’s anything wrong with that; but it was obvious a refresh could bring some ‘fresh Wyoming air’ into an environment that had turned somewhat stuffy. Currier looked to Vive for a whole new look – logo and website – and to promote their V² (Velocity x Value) initiative.

Believing in the philosophy “less is more,” Vive suggested stripping away “Plastics” from their name so they could escape the pigeonhole they’d created – leaving one powerful word: Currier. This bold take serves as a microcosm of Currier’s rebrand: their new logo was striking and memorable; the website featured a more streamlined UX; content, including photos and videos, was now something to be proud of. To top things off, the V² initiative spread successfully across digital and print platforms, including hats and shirts.