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Marketing Tools That Power Manufacturing Sales Teams

In manufacturing, sales teams navigate long buying cycles, detailed RFQs, and multiple stakeholders who influence purchasing decisions. Without the right marketing tools, even the most experienced reps can lose momentum. The right mix of digital marketing for manufacturing bridges the gap between interest and purchase to keep both marketing and sales focused on the same […]

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Lead Generation Strategies for Manufacturing Companies

The best marketing strategies for manufacturing companies are no longer one-size-fits-all. B2B lead generation in manufacturing isn’t what it used to be. Buyers aren’t calling sales reps after a trade show handshake or flipping through catalogs to place an order. The modern buyer journey is long, technical, and nonlinear; it’s shaped by self-directed research, peer […]

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Manufacturing Marketing Questions…Answered

Generating leads in manufacturing isn’t what it used to be. Trade shows, referrals, and cold calls used to drive new business, but times have changed – 70% of B2B buyers now research solutions online before ever speaking with a salesperson. If your company isn’t showing up where they’re searching, potential customers are moving on before […]

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How Does Marketing Automation Drive Manufacturing Success?

Let’s face it: the manufacturing industry isn’t what it used to be — and that’s a good thing. Sales cycles are longer, buyer journeys are more complex, and the competition is smarter. The manufacturers winning today aren’t just churning out great products; they’re mastering a smarter B2B manufacturing marketing strategy. The smartest players in the […]

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Digital Transformation Strategies for Manufacturers

The manufacturing industry is undergoing a significant shift. Traditionally reliant on manual processes and face-to-face interactions, manufacturers are now embracing digital transformation to meet the demands of a rapidly evolving market. As competition intensifies, buyers expect streamlined, efficient experiences, forcing manufacturers to modernize their sales and marketing strategies.     In B2B manufacturing marketing, digital […]

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The Top Five Best Tactics to Improve User Experience

User experience (UX) plays a critical role in the success of B2B websites, particularly for manufacturers. Unlike consumer-focused sites, where the goal might be a quick sale, B2B websites must build trust, foster relationships, and provide detailed information to guide purchasing decisions. When a website is easy to navigate, visually appealing, and user-friendly, it helps […]

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How To Reduce “Fluff” for Manufacturing Content

The digital landscape is saturated with content, but not all of it adds value. When it comes to B2B marketing for manufacturers, creating content that stands out and serves a purpose is crucial. If content fails to answer questions, provide insights, or meet user intent, it becomes “fluff” – superficial and devoid of substance. Let’s […]

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How To Identify and Execute Content and Keyword Trends

If you want to maintain a competitive edge as a manufacturer in today’s fast-paced digital marketing world, staying up to date with content and keyword trends is crucial. Understanding what your audience is searching for and how their interests shift over time allows you to create relevant, engaging content that meets their needs. Utilizing the […]

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What Is Marketing’s Impact on Manufacturing?

Vive Marketing has significantly helped manufacturers in the plastics and metals industry in several ways over the years, 17 to be exact, driving their success through new business opportunities and strong market presence. I was recently asked what the greatest impact manufacturers have gained from a committed marketing strategy. Here’s how marketing efforts have made […]

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