Generating leads in manufacturing isn’t what it used to be. Trade shows, referrals, and cold calls used to drive new business, but times have changed – 70% of B2B buyers now research solutions online before ever speaking with a salesperson. If your company isn’t showing up where they’re searching, potential customers are moving on before […]
Let’s face it: the manufacturing industry isn’t what it used to be — and that’s a good thing. Sales cycles are longer, buyer journeys are more complex, and the competition is smarter. The manufacturers winning today aren’t just churning out great products; they’re mastering a smarter B2B manufacturing marketing strategy. The smartest players in the […]
The manufacturing industry is undergoing a significant shift. Traditionally reliant on manual processes and face-to-face interactions, manufacturers are now embracing digital transformation to meet the demands of a rapidly evolving market. As competition intensifies, buyers expect streamlined, efficient experiences, forcing manufacturers to modernize their sales and marketing strategies. In B2B manufacturing marketing, digital […]
User experience (UX) plays a critical role in the success of B2B websites, particularly for manufacturers. Unlike consumer-focused sites, where the goal might be a quick sale, B2B websites must build trust, foster relationships, and provide detailed information to guide purchasing decisions. When a website is easy to navigate, visually appealing, and user-friendly, it helps […]
The digital landscape is saturated with content, but not all of it adds value. When it comes to B2B marketing for manufacturers, creating content that stands out and serves a purpose is crucial. If content fails to answer questions, provide insights, or meet user intent, it becomes “fluff” – superficial and devoid of substance. Let’s […]
In the ever-evolving world of B2B manufacturing, standing out in a crowded market is more crucial than ever. With countless companies vying for attention, it’s essential to leverage every tool at your disposal to showcase your strengths and connect with potential clients. One powerful tool that often gets overlooked is the corporate video. Why […]
If you want to maintain a competitive edge as a manufacturer in today’s fast-paced digital marketing world, staying up to date with content and keyword trends is crucial. Understanding what your audience is searching for and how their interests shift over time allows you to create relevant, engaging content that meets their needs. Utilizing the […]
Vive Marketing has significantly helped manufacturers in the plastics and metals industry in several ways over the years, 17 to be exact, driving their success through new business opportunities and strong market presence. I was recently asked what the greatest impact manufacturers have gained from a committed marketing strategy. Here’s how marketing efforts have made […]
Embracing digital marketing in 2024 is a decision that can transform your business. In the first blog of our new series dedicated to unpacking digital marketing for the manufacturing industry, A Manufacturer’s Guide to Digital Marketing: Social Media 101, we laid the foundation for utilizing social media effectively and mentioned that LinkedIn is the most […]
Are you looking to expand your business through digital marketing in 2024? If you’re relatively new to the scene, the idea of delving into digital marketing for manufacturers might seem daunting. After all, there’s so much to consider, from properly utilizing social media and email marketing to ensuring your website is filled with the right […]
