Blog

What’s In Store for Vive Marketing In 2024?

As 2023 came to an end, Vive closed the year with a tremendous list of accolades related to our visual identity. Projects included the branding and launch of our internal marketing services in the form of Vive-R, a refresh of our trade show displays, and heaps of UI/UX upgrades to our website – and that’s […]

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Navigating the Future: Top Recruitment Trends of 2024

The recruitment landscape is ever-evolving, shaped by technological advancements, societal changes, and economic shifts. As we step into 2024, the recruitment industry continues to transform, driven by innovative approaches and emerging trends. Let’s explore the key trends shaping the recruitment landscape in 2024.     Artificial Intelligence (AI) in Recruitment Artificial Intelligence has been a […]

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Artificial Intelligence Through the Ages

When people tuned into The Jetsons in 1962, the futuristic technologies seamlessly integrated into the characters’ daily lives seemed like a far-off dream. But today, quite a few of those once-visionary ideas have become a reality; we now have flat-screen televisions, smart watches, video calls, drones, and even robot vacuums! At the heart of this […]

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Overcoming Recruiting Challenges in the Manufacturing Industry

Recruiting qualified talent in the manufacturing industry is no easy feat. With increasing competition, evolving skill requirements, and an aging workforce, manufacturers face numerous challenges when it comes to attracting and retaining skilled individuals. The National Association of Manufacturers claims there will be around 4.6 million job openings in the manufacturing sector in the United […]

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What Makes a Good Marketing Partner?

When hiring an outside marketing company to build brand awareness for your manufacturing business, it’s important to select a partner that aligns with your goals, values, and industry-specific needs.     A Few Characteristics Include: 1) Industry Experience Look for a marketing company that has experience working with manufacturing businesses or similar industries. Industry knowledge […]

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Hiring an Outside Marketing Firm in Manufacturing

How can hiring an external marketing firm (like Vive Marketing) benefit your organization? See what we think below:   1) Expertise and Experience Established firms specialize in various aspects of marketing, including strategy, digital marketing, branding, and more. They bring a wealth of knowledge and experience to the table, allowing you to tap into their […]