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Google Analytics in the Manufacturing Industry

Chances are you’ve heard of GA4. If not, you’ve definitely heard of Google Analytics. If still not, then you seriously must live under a boulder the size of Texas. For those who don’t know (all you in the back), GA4 (Google Analytics 4) is an online tool that helps you understand what people do when […]

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Manufacturing Marketing Questions…Answered

Generating leads in manufacturing isn’t what it used to be. Trade shows, referrals, and cold calls used to drive new business, but times have changed – 70% of B2B buyers now research solutions online before ever speaking with a salesperson. If your company isn’t showing up where they’re searching, potential customers are moving on before […]

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SEO vs. SEM – What’s The Difference?

In today’s competitive manufacturing landscape, companies face unique challenges that require innovative marketing strategies to stay ahead. Traditional methods like print ads, direct mail, and billboards just aren’t enough to grab potential customers’ attention these days. That’s where digital marketing tactics come in, with a range of tools and techniques designed to enhance visibility, engagement, […]