How Manufacturing Companies Use Marketing

Whether you are a business owner, business development lead, or marketing professional, you’re responsible for critical questions that impede the success of your business such as: Can you accurately comprehend your customers’ needs? Can you confidently assert that customers trust your manufacturing capabilities and technology? Have you been attentive to the feedback and messages customers […]

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What Makes a Good Marketing Partner?

When hiring an outside marketing company to build brand awareness for your manufacturing business, it’s important to select a partner that aligns with your goals, values, and industry-specific needs.     A Few Characteristics Include: 1) Industry Experience Look for a marketing company that has experience working with manufacturing businesses or similar industries. Industry knowledge […]

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Hiring an Outside Marketing Firm in Manufacturing

How can hiring an external marketing firm (like Vive Marketing) benefit your organization? See what we think below:   1) Expertise and Experience Established firms specialize in various aspects of marketing, including strategy, digital marketing, branding, and more. They bring a wealth of knowledge and experience to the table, allowing you to tap into their […]

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You Asked. We Answered. (Part 3 of 3)

At the last Plastics News Women Breaking the Mold conference, I had the privilege of speaking to many professionals about How to Lead Marketing as an Everyday Habit. Toward the end of the session, I asked the audience to huddle around their area with others to begin the networking process with questions about what marketing […]

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Trade Show Marketing for Manufacturers

Whether it’s NPE, FABTECH, or MD&M, trade shows provide tremendous opportunities to network and learn more about the industry. Trade shows were brought to an abrupt halt by COVID-19. Fortunately, trade shows have returned to help provide valuable face-to-face time with your customers and build new relationships. Let’s dive into why it is important to […]