Whether you are a business owner, business development lead, or marketing professional, you’re responsible for critical questions that impede the success of your business such as: Can you accurately comprehend your customers’ needs? Can you confidently assert that customers trust your manufacturing capabilities and technology? Have you been attentive to the feedback and messages customers […]
Most companies understand that marketing is the backbone of capital and a consistent effort toward marketing initiatives will grow their business and brand awareness. Some business owners decide to hire their own internal marketing champion or team. Other companies realize the benefits of aligning with a marketing agency equipped with more resources and undivided focus. […]
When hiring an outside marketing company to build brand awareness for your manufacturing business, it’s important to select a partner that aligns with your goals, values, and industry-specific needs. A Few Characteristics Include: 1) Industry Experience Look for a marketing company that has experience working with manufacturing businesses or similar industries. Industry knowledge […]
How can hiring an external marketing firm (like Vive Marketing) benefit your organization? See what we think below: 1) Expertise and Experience Established firms specialize in various aspects of marketing, including strategy, digital marketing, branding, and more. They bring a wealth of knowledge and experience to the table, allowing you to tap into their […]
At the last Plastics News Women Breaking the Mold conference, I had the privilege of speaking to many professionals about How to Lead Marketing as an Everyday Habit. Toward the end of the session, I asked the audience to huddle around their area with others to begin the networking process with questions about what marketing […]
Whether it’s NPE, FABTECH, or MD&M, trade shows provide tremendous opportunities to network and learn more about the industry. Trade shows were brought to an abrupt halt by COVID-19. Fortunately, trade shows have returned to help provide valuable face-to-face time with your customers and build new relationships. Let’s dive into why it is important to […]
If you’re just starting to dip your toes into the world of marketing for manufacturers, it can be easy to fall prey to many common marketing myths. These misconceptions, ranging from the belief that marketing is only for large companies to the idea that marketing isn’t necessary at all, can be detrimental to the […]