In industrial sectors like plastics and metals, the terms “branding” and “marketing” often get lumped together. While they’re connected, they serve different purposes, and knowing the difference can help your business move more strategically. Many B2B manufacturing companies turn to outside experts when they realize their marketing isn’t getting traction. Sometimes the problem isn’t with […]
A good personal brand is your most valuable asset. Before the internet, only celebrities needed to worry about personal branding, but these days, reputation management needs to be a high priority for everyone. Your personal brand is more than a reflection of who you are today; it’s a roadmap of where your career can advance, […]
Think about the type of people you have the strongest connection with and what type of attributes attract you to them. What is unique about them? And what do they do that inspires you? More often than not, this connection is aligned with one common theme: AUTHENTICITY. People tend to be drawn to those they […]
Imagine a business whose brand is instantly memorable to anyone who thinks about it. A business whose persona gives people an instant positive reaction, no matter where they are or who they may be. This is the dream for most businesses, right? But how can this sort of recognition be achieved? The answer is through […]
Branding is a vital asset of every corporate company’s image. With millions upon millions of various companies populating every market available, it wouldn’t come as a surprise that some brand identities have overlapping styles. Whether it be similar fonts, brand colors, aesthetics, etc., all of these play a pivotal role in defining how a brand […]
Are you struggling to organize, select and create engaging content for your social media channels? No matter what your answer is, you’ve already identified the importance of developing a strong identity for your brand. However, the solution to staying consistent on social media is simple: a content calendar. In the midst of developing all assets […]
How Marketing and Human Resources Coexist to Develop Brand Messaging and Create a Positive Employee Experience In this episode of ReVive, host Jared Falkner is joined by Jennifer Latiolais, a marketing and HR professional in the plastics industry. Jennifer is going to be sharing some key insights on developing messaging and stock interview questions, streamlining […]
LinkedIn is the platform that people may think about when they want to showcase a career move, important company information, or future opportunities that may interest their audience. There are so many features to help grow one’s network, gain potential client’s attention, and build future relationships. Businesses that can benefit from LinkedIn tend to be in industries such as manufacturing, plastics, and engineering, according […]
Creating content to emphasize your brand, team, and core values is a strong factor behind your company’s social media presence. In the manufacturing industry, a social media presence is important if your company wants to stay current with the business world. This push for engagement can be useful for helping companies wanting to showcase how […]
SEO Made Easy — Quick Tips From Vive Are you adding new pages to your website and using the H1-H3 header tags as a style choice for design? What about not using the H1 tag because it doesn’t look right on the page? STOP IT! This is a common mistake people make because it’s an […]
