ReVive : Episode 5 | Rebranding as a Manufacturer
Molly Ritchie of Star Plastics: Rebranding as a Manufacturer
Have you considered rebranding your manufacturing company? We understand the difficulty of getting the buy-in to transform something that the owner has built from the ground up, hence why we had Molly Ritchie join us on the latest episode of ReVive, Marketing Podcast for Manufacturers.
Molly talks with Clint and Austin about the buy-in she needed to receive from her leadership team to entertain a rebrand as well as other marketing tactics and how she convinced her dad to change the logo of the company he built.
Subscribe to listen now and discover the process Star Plastics endured during their rebrand as well as what differentiates marketing in the manufacturing industry from other industries.