Blog Strategy

Building Brand Awareness in the Manufacturing Industry

For over 15+ years, Vive Marketing has taken pride in establishing a distinguishable brand presence for all of our manufacturing clients. What’s worked for us throughout the years? Take a look.     Build Brand Awareness Through: 1) Content Marketing Create high-quality, informative content related to your industry. This could include blog posts, articles, whitepapers, […]

Blog Strategy

You Asked. We Answered. (Part 3 of 3)

At the last Plastics News Women Breaking the Mold conference, I had the privilege of speaking to many professionals about How to Lead Marketing as an Everyday Habit. Toward the end of the session, I asked the audience to huddle around their area with others to begin the networking process with questions about what marketing […]

Blog Strategy
Trade Show Marketing Graphic

Trade Show Marketing for Manufacturers

Whether it’s NPE, FABTECH, or MD&M, trade shows provide tremendous opportunities to network and learn more about the industry. Trade shows were brought to an abrupt halt by COVID-19. Fortunately, trade shows have returned to help provide valuable face-to-face time with your customers and build new relationships. Let’s dive into why it is important to […]

Blog Strategy
Will AI Replace Blogs Blog Thumbnail Graphic

Will AI Replace Blogs?

  Type a brief description, click a button, and bam – in less than 30 seconds, you have an entire blog post written for you. This is what AI platforms like ChatGPT, Jasper, WordAI, AI Writer, and Ink offer their users, prompting many to wonder if AI will soon replace human-written blogs entirely. While the […]

Blog Strategy
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You Asked. We Answered. (Part 2 of 3)

At the last Plastics News Women Breaking the Mold conference, I had the privilege of speaking to many professionals about How to Lead Marketing as an Everyday Habit. Toward the end of the session, I asked the audience to huddle around their area with others to begin the networking process with questions about what marketing […]

Blog Strategy
Vive Marketing 2023 AI Trends Blog Thumbnail Graphic

2023 AI Trends

  We all know trends come and go with time. Some trends even reemerge after a couple of years – just look at all the Gen Zers donning cargo pants and bucket hats reminiscent of the ‘90s. However, the AI trends emerging in 2023 are different than a typical fad; they are poised to establish […]