One of the most commonly asked questions Vive receives is: “Why do B2B manufacturing companies need social media?” There is no doubt that leveraging social media in this environment encounters challenges, but it is all about strategy and ensuring your brand image and message positively reflects your organization. With the proper plan and execution, social media can unquestionably boost morale as well as increases external interactions and brand awareness.
Get Noticed. Stay Noticed.
There’s no denying that a vast majority of our population utilizes some form of social media, whether it’s Facebook, LinkedIn, Twitter, or YouTube – so why wouldn’t your company want to optimize these channels to promote capabilities, services, and your internal culture? When curiosity arises from those unfamiliar with your organization, typically the second place people visit (following the website) is the company’s social media. If a company doesn’t have relevant, timely posts that people are interacting with, a company may be missing out on a huge opportunity to make a positive impression. It’s critical to build and maintain an online presence and most importantly, create multiple channels to connect with your potential customers, suppliers, or future talent.
Attract Talent. Retain Talent.
Another significant benefit of social media is it attracts prospective employees. If an interested candidate is uncertain he/she would be a good fit for an organization, that candidate can access your social media platforms to formulate an initial opinion and study the organization. One of the best ways to showcase a company’s personality and expertise is by sharing relevant articles, blogs, photos, videos, etc.
Building a strong culture with a team of dedicated internal ambassadors is influential to the success of an organization. Implementing a social media strategy can only enhance this initiative. Highlighting company outings, employee achievements/milestones, and organic moments can offer an insiders perspective of your company.
So, is social media worth it? If providing an effective channel to capture the attention of new customers, suppliers, and talent is important to you, then yes, it is.
Another MAPP Benchmarking and Best Practices Conference is in the books! Vive plans and prepares for this annual plastics industry event with plenty of anticipation. It’s great to reconnect with those in our network and meet new plastics professionals across all areas of the business. There was high energy right from the start as the association’s executive director, Troy Nix, got all 550 attendees excited about this year’s theme, Perseverance.
Google Analytics is a free tool for businesses to track how their website is performing. However, it can be difficult to understand and make sense of what all of the numbers and reports actually mean. To make it easier for everyone, and in the spirit of the season, let’s take a look at Google Analytics through the rose-colored lenses of America’s favorite pastime – football.
We understand the importance of shaping our youth and preparing them for a future in the workforce. Earlier this summer Vive was excited to announce the arrival of our new Marketing Intern, Emma Nowak. Emma will be a sophomore at University of Wisconsin – La Crosse this fall with a business major.
Publish an internal employee newsletter – Internal newsletters are very informative for employees. It allows information to be easily passed down through the grapevine and engages your employees to get more involved with whats happening in the company.
Stepping into my first internship was such an exciting time, and I couldn’t have asked for a better place to begin my professional career than Vive. A beautiful office with a great view, a welcoming team, and I even got my own desk. I was determined to do my best and keep an open mind by learning new practices, which have really benefited me during my time at Vive thus far. Each day is something new and an opportunity for a learning experience. The ability to be involved in day-to-day operations and provide assistance on a multitude of projects has helped me grow professionally and taught many great business practices. It also made for an easy transition into the workforce.
