As the newest Viver on staff, the team has welcomed me warmly as I’ve welcomed this new opportunity in my career. I’m happy to be back in Milwaukee, and even happier to be at Vive. The culture here is friendly and upbeat, and there is nothing that makes a job better than working on a […]
One way to ensure your employees know how to communicate your company’s message is to develop an elevator pitch. An elevator pitch is an effective way to share your company’s capabilities and unique differentiator. What? A simple and quick summary of what your company does and what sets you apart from your competition. With only […]
The Federal Brand Investigators (FBI) are a true force in the world of marketing, and their jurisdiction encompasses anything and everything that has to do with your brand. Below are a few scenarios when the FBI should be called upon. Brand Colors Your logo is the face of your brand. The colors need to be […]
One of the most commonly asked questions Vive receives is: “Why do B2B manufacturing companies need social media?” There is no doubt that leveraging social media in this environment encounters challenges, but it is all about strategy and ensuring your brand image and message positively reflects your organization. With the proper plan and execution, social […]
Launching an updated, refreshed brand identity can be one of the most exciting times in the history of an organization – as long as it is executed correctly. This requires copious amounts of planning, research and time in order to be successful. Understand Your Audience First step: Invite your audience to be a part of […]
Another MAPP Benchmarking and Best Practices Conference is in the books! Vive plans and prepares for this annual plastics industry event with plenty of anticipation. It’s great to reconnect with those in our network and meet new plastics professionals across all areas of the business. There was high energy right from the start as the […]
Google Analytics is a free tool for businesses to track how their website is performing. However, it can be difficult to understand and make sense of what all of the numbers and reports actually mean. To make it easier for everyone, and in the spirit of the season, let’s take a look at Google Analytics […]
We understand the importance of shaping our youth and preparing them for a future in the workforce. Earlier this summer Vive was excited to announce the arrival of our new Marketing Intern, Emma Nowak. Emma will be a sophomore at University of Wisconsin – La Crosse this fall with a business major. Being an incoming […]
Internal marketing is vital to the success of any company. All employees serve as ambassadors for your brand, so it’s helpful to arm them with tools to keep them informed of pertinent internal/external communications and engaged – the more your team members feel a part of the organization, the more engaged they will be. The […]
The team at Vive pride ourselves on being an extension of your company, offering our best insight to help you succeed in the marketing department of your business. With proven success in the industry, Vive should be your go-to source for all marketing needs. Marketing in plastics can be a troubling task. It is a […]