Most companies understand that marketing is the backbone of capital and a consistent effort toward marketing initiatives will grow their business and brand awareness. Some business owners decide to hire their own internal marketing champion or team. Other…
When people tuned into The Jetsons in 1962, the futuristic technologies seamlessly integrated into the characters’ daily lives seemed like a far-off dream. But today, quite a few of those once-visionary ideas have become a reality; we now…
When hiring an outside marketing company to build brand awareness for your manufacturing business, it’s important to select a partner that aligns with your goals, values, and industry-specific needs. A Few Characteristics Include: 1) Industry Experience…
How can hiring an external marketing firm (like Vive Marketing) benefit your organization? See what we think below: 1) Expertise and Experience Established firms specialize in various aspects of marketing, including strategy, digital marketing, branding, and more.…
For over 15+ years, Vive Marketing has taken pride in establishing a distinguishable brand presence for all of our manufacturing clients. What’s worked for us throughout the years? Take a look. Build Brand Awareness Through: 1)…
Calculating Return on Investment (ROI) through Google Ads for a manufacturing company involves measuring the revenue generated from Google Ads campaigns against the costs incurred. Here’s a step-by-step guide on how to calculate ROI: 1)…
Is AI a blessing or a curse? This thought-provoking question seems to be on everyone’s mind lately. Love it or hate it, AI is here to stay and will continue to permeate our daily lives, including how we…
At the last Plastics News Women Breaking the Mold conference, I had the privilege of speaking to many professionals about How to Lead Marketing as an Everyday Habit. Toward the end of the session, I asked the audience…
Whether it’s NPE, FABTECH, or MD&M, trade shows provide tremendous opportunities to network and learn more about the industry. Trade shows were brought to an abrupt halt by COVID-19. Fortunately, trade shows have returned to help provide valuable…
What do you think of when you hear the words “artificial intelligence”? Maybe an image of a futuristic robot or a scene from a Black Mirror episode pops into your head, or perhaps chatbots and virtual assistants like…
