Blog Marketing Strategy Vive News

Create Marketing Buy-In from Within

Creating noticeable marketing buy-in at a manufacturing company can be challenging, especially if you are the only designated marketing person within the organization, or if the organizational growth goals exceed your capabilities and/or bandwidth. There is so much to tackle, and when you ask for resource support, you’ll sometimes hear the phrase: “we don’t need […]

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Marketers Are Thankful Too!

Whether it be in an email, social media, website content, sales collateral, or professional conversations were constantly empathizing with the idea that “marketing isn’t easy” – which is why we’re in business. Even though we consider ourselves experts in marketing for manufacturing, through strategic ideation, collaboration, industry experience, and subject matter expertise, we have a […]

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Episode 17: ReVive – The Marketing Podcast for Manufacturers

Utilizing Videography As a Brand Asset in Manufacturing    In this episode of ReVive, the marketing podcast for manufacturers, host Jared Falkner is joined by Chad Halvorsen, a seasoned Video Producer, Director, Editor and Drone Operator. Chad is here to discuss the importance of video as a brand asset, what the intricate process looks like, […]

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Episode 16: ReVive – The Marketing Podcast for Manufacturers

Grant Money – Is Your Business Eligible? In this episode of ReVive, the marketing podcast for manufacturers, host Jared Falkner is joined by Jack Dye, Vice President at Applied Strategies International. Jack shares some great information on how businesses can use companies like Applied Strategies International as a strategic resource to apply for grants that […]