Blog Strategy

Artificial Intelligence Through the Ages

When people tuned into The Jetsons in 1962, the futuristic technologies seamlessly integrated into the characters’ daily lives seemed like a far-off dream. But today, quite a few of those once-visionary ideas have become a reality; we now have flat-screen televisions, smart watches, video calls, drones, and even robot vacuums! At the heart of this […]

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Overcoming Recruiting Challenges in the Manufacturing Industry

Recruiting qualified talent in the manufacturing industry is no easy feat. With increasing competition, evolving skill requirements, and an aging workforce, manufacturers face numerous challenges when it comes to attracting and retaining skilled individuals. The National Association of Manufacturers claims there will be around 4.6 million job openings in the manufacturing sector in the United […]

Blog Strategy

What Makes a Good Marketing Partner?

When hiring an outside marketing company to build brand awareness for your manufacturing business, it’s important to select a partner that aligns with your goals, values, and industry-specific needs.     A Few Characteristics Include: 1) Industry Experience Look for a marketing company that has experience working with manufacturing businesses or similar industries. Industry knowledge […]

Blog Strategy

Hiring an Outside Marketing Firm in Manufacturing

How can hiring an external marketing firm (like Vive Marketing) benefit your organization? See what we think below:   1) Expertise and Experience Established firms specialize in various aspects of marketing, including strategy, digital marketing, branding, and more. They bring a wealth of knowledge and experience to the table, allowing you to tap into their […]

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Building Brand Awareness in the Manufacturing Industry

For over 15+ years, Vive Marketing has taken pride in establishing a distinguishable brand presence for all of our manufacturing clients. What’s worked for us throughout the years? Take a look.     Build Brand Awareness Through: 1) Content Marketing Create high-quality, informative content related to your industry. This could include blog posts, articles, whitepapers, […]

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You Asked. We Answered. (Part 3 of 3)

At the last Plastics News Women Breaking the Mold conference, I had the privilege of speaking to many professionals about How to Lead Marketing as an Everyday Habit. Toward the end of the session, I asked the audience to huddle around their area with others to begin the networking process with questions about what marketing […]

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Trade Show Marketing Graphic

Trade Show Marketing for Manufacturers

Whether it’s NPE, FABTECH, or MD&M, trade shows provide tremendous opportunities to network and learn more about the industry. Trade shows were brought to an abrupt halt by COVID-19. Fortunately, trade shows have returned to help provide valuable face-to-face time with your customers and build new relationships. Let’s dive into why it is important to […]