Blog Strategy

Hiring an Outside Marketing Firm in Manufacturing

How can hiring an external marketing firm (like Vive Marketing) benefit your organization? See what we think below:


1) Expertise and Experience

Established firms specialize in various aspects of marketing, including strategy, digital marketing, branding, and more. They bring a wealth of knowledge and experience to the table, allowing you to tap into their expertise without having to build an in-house marketing team from scratch.

2) Time and Resource Savings

Developing and executing a comprehensive marketing strategy can be time-consuming and resource-intensive. By outsourcing your marketing efforts, you free up your internal teams to focus on core manufacturing activities while the marketing company handles many robust marketing tasks.

3) Access to Cutting-Edge Tools and Technologies

Experienced marketing companies generally have access to advanced marketing tools, analytics platforms, and technologies that can provide valuable insights into your campaigns’ performance. These tools can help you make data-driven decisions and optimize your strategies effectively.

4) Fresh Perspectives and Creativity

External marketing professionals can bring fresh perspectives and creative ideas to your manufacturing business. They can identify unique angles to promote your products, develop creative campaigns, and position your brand in ways that might not have been considered internally.

5) Scalability

Marketing needs can vary over time, with periods of increased demand or specific campaigns requiring extra attention. Hiring a marketing company allows you to scale your efforts up or down as needed without the challenges of hiring or letting go of in-house staff.

6) Cost-Effectiveness

While hiring a marketing agency involves a cost, it can be more cost-effective than maintaining a full in-house marketing team, especially when you consider expenses like salaries, benefits, training, and software tools. And most importantly (and timely) employee turnover.

7) Access to Diverse Skill Sets

Marketing encompasses various disciplines, including branding, content creation, social media management, SEO, PPC advertising, and more. A marketing company typically has a team with diverse skill sets, ensuring that you have experts in each area of marketing working on your campaigns.

8) Measurable Results

In marketing, decisions are often made based on data and analytics. Analytical-thinking teams can provide detailed reports and insights on the performance of your campaigns, helping you understand the return on investment (ROI) of your marketing efforts.

9) Faster Implementation

External resources typically have a proven process in place to plan, execute, and monitor marketing initiatives efficiently, helping you achieve results in a shorter time frame.

10) Consistency

A content and keyword-focused marketing team ensures consistent branding and messaging across all channels. This consistency helps build a strong brand identity and enhances customer trust and recognition.

11) Focus on Core Competencies

By entrusting your marketing activities to professionals, you can focus on what you do best: manufacturing high-quality products. This specialization enhances overall business efficiency and performance.



Ultimately, hiring a marketing company can provide your manufacturing business with a competitive edge by leveraging the expertise, resources, and creativity of experienced professionals. It allows you to create a strong brand presence, engage with your target audience, and drive growth in a more streamlined and effective manner.

We like to call ourselves your marketing partner “down the hall.” Easily accessible and both focused on the same vision. Contact Vive Marketing today! THE premier marketing partner for manufacturers.