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Letter from the President: Strategic Marketing Partners is Now Vive

Your smile is your logo, your personality is your business card, and how you leave others feeling after having an experience with you becomes your trademark. 

As the President and Owner of Vive, formerly Strategic Marketing Partners, I am proud of the role my business plays in helping multiple plastic processors, plastic service providers and mold builders throughout the U.S. build their brand identity with robust marketing plans and solid communication strategies. parental guidance I found this to be an opportune time to introduce similar strategies for my business by updating its brand identity.

When a company evolves their image, it’s a true representation of the company’s commitment to reinventing itself, most of the time, to look more modern and illustrate their progression through time. Our name change does not reflect a shift in our offerings or value proposition. Rather, the name change to Vive more accurately identifies who we have become, which is a team focused on being Victorious, Innovative, Vibrant and Enduring.

Additionally, the name represents the core of our business, which is to work with established companies to revive their brand identity and marketing strategies. Vive is represented by the silver “V” in our logo, while the two purple “V’s” signify the distinct union with our clients and marketing partners to assure a successful collaboration. We deliver the same marketing support and are dedicated to building lasting relationships with professionals in the plastics and mold building industries.

I am thankful to those who have placed their fingerprint on this successful organization, which has provided a valuable resource for small to mid-size companies to help grow their businesses. With this identity change, I pledge our commitment to stay the course as your strategic marketing partner. The company will continue under my sole ownership, at the same location in the scenic Third Ward of Milwaukee’s lakefront, and operate in its current structure with a fabulous team of marketing professionals.

Thank you for celebrating this time in history with us!

Walking the Talk at MAPP Benchmarking and Best Practices Conference

On October 15-17, 2014, an estimated 450 plastic professionals will descend on Indianapolis to attend the MAPP Benchmarking and Best Practices Conference. This must-attend event is where attendees will learn best practices, strategies, and tactics to further their plastics manufacturing businesses.

For Vive, this is our time to walk the talk and participate in this leading industry event to:

  • Increase brand awareness
  • Communicate our offering and what stands us apart from other marketers
  • Network with the industry
  • Introduce ourselves to our target market
  • Foster current relationships with clients.

Just like other marketing initiatives, sponsoring/exhibiting at a tradeshow is not something you do “just because.” Tradeshows are a key marketing strategy that supports brand management and business growth. To get the most of your tradeshow participation, a good plan is needed. earth map . Identify your objectives and goals. Then, be sure your pre-show, onsite, and post-show activities helps to achieve them. For example, brand awareness is a main objective of Vive at the MAPP Benchmarking and Best Practices Conference because of our recent rebrand that included a new name, logo and website. Our booth experience is planned to be a memorable and engaging experience.

Visit us in Booth 33 at the MAPP Conference to learn more on tradeshow strategy, watch for show updates on our Facebook and Twitter accounts and look for a follow-up blog on our show experience.