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How Should B2B Manufacturers Utilize Marketing?

Whether you are a business owner, business development lead, or marketing professional, you’re responsible for critical questions that impede the success of your business such as: Can you accurately comprehend your customers’ needs? Can you confidently assert that customers trust your manufacturing capabilities and technology? Have you been attentive to the feedback and messages customers […]

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LinkedIn Strategies for B2B Manufacturers

Embracing digital marketing in 2024 is a decision that can transform your business. In the first blog of our new series dedicated to unpacking digital marketing for the manufacturing industry, A Manufacturer’s Guide to Digital Marketing: Social Media 101, we laid the foundation for utilizing social media effectively and mentioned that LinkedIn is the most […]

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What’s In Store for Vive Marketing In 2024?

As 2023 came to an end, Vive closed the year with a tremendous list of accolades related to our visual identity. Projects included the branding and launch of our internal marketing services in the form of Vive-R, a refresh of our trade show displays, and heaps of UI/UX upgrades to our website – and that’s […]

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Artificial Intelligence Through the Ages

When people tuned into The Jetsons in 1962, the futuristic technologies seamlessly integrated into the characters’ daily lives seemed like a far-off dream. But today, quite a few of those once-visionary ideas have become a reality; we now have flat-screen televisions, smart watches, video calls, drones, and even robot vacuums! At the heart of this […]

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What Makes a Good Marketing Partner?

When hiring an outside marketing company to build brand awareness for your manufacturing business, it’s important to select a partner that aligns with your goals, values, and industry-specific needs.     A Few Characteristics Include: 1) Industry Experience Look for a marketing company that has experience working with manufacturing businesses or similar industries. Industry knowledge […]

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Why Should You Hire an Outside Marketing Agency?

How can hiring an external marketing firm (like Vive Marketing) benefit your organization? See what we think below:   1) Expertise and Experience Established firms specialize in various aspects of marketing, including strategy, digital marketing, branding, and more. They bring a wealth of knowledge and experience to the table, allowing you to tap into their […]

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Building Brand Awareness in the Manufacturing Industry

For over 15+ years, Vive Marketing has taken pride in establishing a distinguishable brand presence for all of our manufacturing clients. What’s worked for us throughout the years? Take a look.     Build Brand Awareness Through: 1) Content Marketing Create high-quality, informative content related to your industry. This could include blog posts, articles, whitepapers, […]