Hiring for Character and Training for Skill in the Manufacturing Field In this episode of ReVive, host Jared Falkner is joined by Kylee Varga, the head of Human Resources at Westminster Tool. The two of them discuss how employment continues to be a hot topic in the manufacturing field, and Kylee shares what it […]
Branding is a vital asset of every corporate company’s image. With millions upon millions of various companies populating every market available, it wouldn’t come as a surprise that some brand identities have overlapping styles. Whether it be similar fonts, brand colors, aesthetics, etc., all of these play a pivotal role in defining how a brand […]
Ever wonder why your competitors are showing up before you on search engine result pages (SERP)? If it’s not an advertisement, it’s because their organic reach is good – really good. Building an authoritative website is not a simple task and takes quite a bit of time. But how is this achieved? Primarily through Keyword […]
Are you struggling to organize, select and create engaging content for your social media channels? No matter what your answer is, you’ve already identified the importance of developing a strong identity for your brand. However, the solution to staying consistent on social media is simple: a content calendar. In the midst of developing all assets […]
How Marketing and Human Resources Coexist to Develop Brand Messaging and Create a Positive Employee Experience In this episode of ReVive, host Jared Falkner is joined by Jennifer Latiolais, a marketing and HR professional in the plastics industry. Jennifer is going to be sharing some key insights on developing messaging and stock interview questions, streamlining […]
Recruitment in Manufacturing – Tips, Trends, Expectations and How to Rank Candidates In this episode of ReVive, host Jared Falkner is joined by Todd Nickerson, the Recruitment Director of MBS Advisors. MBS Advisors is a professional M&A Advisory and recruitment organization focused exclusively in the manufacturing space, similar to how Vive is focused on marketing […]
In Parts One and Two of our three-part blog series discussing Pay-Per-Click Advertising, we shared what steps are necessary to get started with a new PPC campaign and how to successfully maintain it in order to sustain positive performance. In this final blog, we’ll introduce extensions, which are a supplement to a created ad and […]
A few days ago, we shared the necessary steps for launching a pay-per-click ad campaign. However, that information won’t be advantageous if the ad campaign is not properly maintained, and hence the reason for Part 2: “Perfecting Your PPC Campaign”. Much like a house, car, or pet, a PPC campaign requires constant maintenance and a […]
Digital marketing – one of the many important facets to a business’s growth and brand recognition in the marketplace. There are many forms of digital marketing, the most commonly practiced being social media, e-blasts, SEO, white papers & blogs. The majority of these tactics are generally a “free” way of promoting your brand. But what […]
Marketing is imperative to effectively position a corporate brand in the marketplace with a clear and concise message of what is offered and why people should do business with them. However, most business owners realize that marketing is an investment in time and resources. Therefore, business owners need to be discerning about the professional marketing […]