Blog

Revitalize Your B2B Video Marketing Strategy

Effective Video Marketing Content for Your Company B2B Video Marketing & Why You Should Care How many videos have you watched on your phone today? Really think about it. The answer might surprise you. According to Cisco, by the year 2020, 75% of all mobile traffic will be video. That means close to three-quarters of […]

Blog

Episode 1: Re:Vive Marketing Podcast for Manufacturers

TypeOrange: Branding, Logo Design & Snow Sculpting Vive is ecstatic to officially launch our new marketing podcast for manufacturers, ReVive. This podcast focuses on key subject matter that many manufacturing companies face from a marketing lens in today’s business landscape. In the first episode of ReVive, Austin and Clint talk with Brett Tomczak, a graphic […]

Blog

Now Introducing ReVive, THE Podcast for Manufacturers

ReVive is a podcast for manufacturers from a marketer’s lens. Our background allows us to offer insights and case studies from a marketing eye, while our clientele of manufacturers allows us to collaborate with them and talk about the issues they face that can help the entire industry. ReVive, hosted by Vivers Austin and Clint, […]

Blog

Is Brand Recognition a Top Marketing Challenge?

Throughout NPE, we questioned our booth visitors on what their biggest marketing woes are. The answer? The need for more brand recognition in the marketplace and a strategic approach to increasing brand awareness were the top challenges. This was followed by having outdated or ineffective websites, videos and sales tools. Gaining brand recognition stems from […]

Blog

Out with the SWOT, In with the Zweck

In celebration of Vive’s 10 years in business we take a moment to look in the rear-view mirror, but what’s more important is the windshield and the continuous improvement that’s critical in driving innovative growth of a company. After years of facilitating a SWOT analysis as part of an on-boarding process for new clients, I […]

Blog

Culture is Crafted, Not Duplicated

Culture seems to be a buzzword in today’s world of manufacturing. How can you create a culture throughout your organization that makes people want to come to work and make a difference? Retaining and keeping your employees engaged can come at a cost, but it’s vital to maintaining a successful company. In September 2017, I […]

Blog

The Basics of Trade Show Follow-Ups

  In the Trades Show Success by Design series, we’ve addressed the importance of trade show planning and maximizing your booth onsite. The final blog of the series focuses on trade show follow-up. Your new contacts are out of sight, but should not be out of mind. You’ve reached and acquired new leads and now is the time […]

Blog

Maximizing Your Trade Show Booth

In part one of the Trades Show Success by Design series, we addressed Tips for Planning a Successful Trade Show. Now you’re onsite, how do you maximize your time and resources for the most gain? Forklifts and hand trucks are scurrying off the show floor, final carpet installation is happening and somewhere someone is trying […]

Blog

Top Tips for Planning a Successful Tradeshow

You want a successful trade show experience, but how do you make that happen? We’re going to answer that in three parts: Pre-Show Planning, During the Show, and Post-Show Follow-Up. Let’s begin with planning.   It all begins before you even step foot on the exhibit floor. Echoing a statement by Benjamin Franklin, “If you […]

Blog

Vive Welcomes Rebecca Easton

As the newest Viver on staff, the team has welcomed me warmly as I’ve welcomed this new opportunity in my career. I’m happy to be back in Milwaukee, and even happier to be at Vive. The culture here is friendly and upbeat, and there is nothing that makes a job better than working on a […]