Kyle Naber joined Vive in April 2019 as our Marketing Communications Specialist. We tapped his fresh look at marketing for manufacturers for insights on B2B marketing communications and its importance in branding. Vive: What’s your definition of marketing communications? Kyle: Marketing communications is using a variety of channels to convey a crafted message to an […]
Out-of-date design, poor functionality, and lack of content; you know it when you see it. An outdated website could be driving away potential customers and even future employees. In today’s culture of instant information at our fingertips, research shows users can take as little as 17 milliseconds but usually are between 50 (0.05 seconds) and […]
In March 2019, Vive welcomed Nick Newman as lead graphic designer known as a Visual Craftsman. “Design plays a strong supporting role to branding as it helps to communicate a company’s message and culture through a visual brand identity,” states Nick. Nick answered eight questions that offer insights on design, branding, and marketing from a […]
As a marketing agency, we wanted to do something different and reach audiences via channels not overutilized in the manufacturing industry. When we launched ReVive, we weren’t really sure what to expect, but we did learn a lot of what goes into podcasting. Sound quality is imperative When we started ReVive, we knew that finding […]
Marketing Tactics to Optimize Greater ROI Car companies are working to obtain better fuel economy from vehicles every day. Marketers are often tasked with a similar initiative – how to get more from a marketing budget. Well-designed marketing plans should include budgets that support its initiatives. However, according to a recent Manufacturing Association of Plastic […]
Molly Ritchie of Star Plastics: Rebranding as a Manufacturer Have you considered rebranding your manufacturing company? We understand the difficulty of getting the buy-in to transform something that the owner has built from the ground up, hence why we had Molly Ritchie join us on the latest episode of ReVive, Marketing Podcast for Manufacturers. Molly […]
Troy Nix: MAPP 2018 Benchmarking and Best Practices Conference We have a very special guest on the third episode of ReVive, Marketing Podcast for Manufacturers. Troy Nix, Executive Director of the MAPP association connects with Austin & Clint to discuss the importance of building a stable network and the power that industry associations can have […]
PAPA Advertising: Websites, SEO & Mac vs. PC On the latest episode of ReVive Marketing Podcast for Manufacturers, Austin and Clint talk with Jason Keller, Managing Partner of PAPA Advertising, a web development company based on the East Coast. The talk focuses on several challenges manufacturing companies are facing on the web and the ever-changing […]
Effective Video Marketing Content for Your Company B2B Video Marketing & Why You Should Care How many videos have you watched on your phone today? Really think about it. The answer might surprise you. According to Cisco, by the year 2020, 75% of all mobile traffic will be video. That means close to three-quarters of […]
TypeOrange: Branding, Logo Design & Snow Sculpting Vive is ecstatic to officially launch our new marketing podcast for manufacturers, ReVive. This podcast focuses on key subject matter that many manufacturing companies face from a marketing lens in today’s business landscape. In the first episode of ReVive, Austin and Clint talk with Brett Tomczak, a graphic […]