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ReVive : Episode 9 | Understanding Data & Behavior

Understanding Data & Behavior to Improve Your Digital Presence In this episode of ReVive, hosts Kyle Naber and Jared Falkner are joined by Dave McGraw, SEO Strategist at Vive Marketing, who provides a complete understanding of SEO. Learn more about all of the tools available to measure your company’s digital trends and how you compare […]

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ReVive : Episode 8 | What is Your Company’s Why?

What is your company’s why? And why is it important? Vive Marketing is excited to announce the return of ReVive – the marketing podcast for manufacturers! Featuring new Vive hosts, Kyle Naber, Marketing Communications Specialist, and Jared Falkner, Business Development Lead, ReVive will continue to feature the same great variety of indispensable marketing topics. As the experts […]

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NPE 2021

The Importance of NPE2021

Providing the opportunity to raise brand awareness, showcase new products and connect with a targeted audience of potential customers and other industry experts, it’s no wonder that trade shows have long been a popular staple in a marketing and sales team’s arsenal. Though the digital age continues to ramp up our screen time and expand […]

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7 Marketing Initiatives to Focus on When Sales are Slow

If you’re practicing safe social-distancing, then like Vive, you’re most likely working from home. Even though there are sales calls to be made, marketing projects to be completed and internal meetings to participate in, Vive is happy to offer suggestions that will feed your brand’s marketing channels during this time of decreased face-to-face sales efforts. […]

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12 Common Marketing Pitfalls

  In late 2019, Vive Marketing launched the campaign, “It’s Vive O’Clock Somewhere”, to stimulate conversations about the current marketing challenges facing your company in a stress-free discussion. Inspired by Jimmy Buffet’s hit song, “It’s Five O’Clock Somewhere”, the campaign’s purpose is to remind everyone that there is never a bad time to start the […]

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How to Properly Brand Your Manufacturing Business as Sustainable

For the first time, sustainability is no longer being championed by only the early adopters, but rather the majority. From well-established corporations to growing medium-sized enterprises, companies are formally establishing sustainability programs and climate strategies. Sustainability remains a hot topic and has benefits far beyond conserving our national environment. Creating sustainable business practices can increase […]

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The Role of Marketing Communications in Manufacturing

Kyle Naber joined Vive in April 2019 as our Marketing Communications Specialist. We tapped his fresh look at marketing for manufacturers for insights on B2B marketing communications and its importance in branding. Vive: What’s your definition of marketing communications? Kyle: Marketing communications is using a variety of channels to convey a crafted message to an […]