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Jared Falkner - Spotlight Blog Series

Search Engine Optimization (SEO) for Manufacturers

Are you concerned your content is not resonating with your audience? Do you fear your website is not considered “relevant” to Google? If so, you’re one of the thousands of business professionals who realize the importance of a healthy, strong, and consistent digital presence. Vive Marketing already highlighted having a poor website as one of […]

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Teresa Schell - Spotlight Blog Series

The Benefits of Being in a Mentor/Mentee Relationship

“The delicate balance of mentoring someone is not creating them in your own image, but giving them the opportunity to create themselves.” – Steven Spielberg I recently had the opportunity to mentor a young professional in the plastics industry, and allow me to share with you how rewarding it was! Organized within the PLASTICS Industry Association through FLiP (Future […]

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ReVive : Episode 9 | Understanding Data & Behavior

Understanding Data & Behavior to Improve Your Digital Presence In this episode of ReVive, hosts Kyle Naber and Jared Falkner are joined by Dave McGraw, SEO Strategist at Vive Marketing, who provides a complete understanding of SEO. Learn more about all of the tools available to measure your company’s digital trends and how you compare […]

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ReVive : Episode 8 | What is Your Company’s Why?

What is your company’s why? And why is it important? Vive Marketing is excited to announce the return of ReVive – the marketing podcast for manufacturers! Featuring new Vive hosts, Kyle Naber, Marketing Communications Specialist, and Jared Falkner, Business Development Lead, ReVive will continue to feature the same great variety of indispensable marketing topics. As the experts […]

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NPE 2021

The Importance of NPE2021

Providing the opportunity to raise brand awareness, showcase new products and connect with a targeted audience of potential customers and other industry experts, it’s no wonder that trade shows have long been a popular staple in a marketing and sales team’s arsenal. Though the digital age continues to ramp up our screen time and expand […]

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7 Marketing Initiatives to Focus on When Sales are Slow

If you’re practicing safe social-distancing, then like Vive, you’re most likely working from home. Even though there are sales calls to be made, marketing projects to be completed and internal meetings to participate in, Vive is happy to offer suggestions that will feed your brand’s marketing channels during this time of decreased face-to-face sales efforts. […]

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12 Common Marketing Pitfalls

  In late 2019, Vive Marketing launched the campaign, “It’s Vive O’Clock Somewhere”, to stimulate conversations about the current marketing challenges facing your company in a stress-free discussion. Inspired by Jimmy Buffet’s hit song, “It’s Five O’Clock Somewhere”, the campaign’s purpose is to remind everyone that there is never a bad time to start the […]