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Top Tips for Planning a Successful Tradeshow

You want a successful trade show experience, but how do you make that happen? We’re going to answer that in three parts: Pre-Show Planning, During the Show, and Post-Show Follow-Up. Let’s begin with planning.   It all begins before you even step foot on the exhibit floor. Echoing a statement by Benjamin Franklin, “If you […]

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Vive Welcomes Rebecca Easton

As the newest Viver on staff, the team has welcomed me warmly as I’ve welcomed this new opportunity in my career. I’m happy to be back in Milwaukee, and even happier to be at Vive. The culture here is friendly and upbeat, and there is nothing that makes a job better than working on a […]

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Developing An Effective Elevator Pitch

One way to ensure your employees know how to communicate your company’s message is to develop an elevator pitch. An elevator pitch is an effective way to share your company’s capabilities and unique differentiator. What? A simple and quick summary of what your company does and what sets you apart from your competition. With only […]

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In the Eyes of the Federal Brand Investigators

The Federal Brand Investigators (FBI) are a true force in the world of marketing, and their jurisdiction encompasses anything and everything that has to do with your brand. Below are a few scenarios when the FBI should be called upon. Brand Colors Your logo is the face of your brand. The colors need to be […]

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Social Media for B2B Companies: Is It Worth It?

One of the most commonly asked questions Vive receives is: “Why do B2B manufacturing companies need social media?” There is no doubt that leveraging social media in this environment encounters challenges, but it is all about strategy and ensuring your brand image and message positively reflects your organization. With the proper plan and execution, social […]

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Executing the Perfect ReBrand Launch

Launching an updated, refreshed brand identity can be one of the most exciting times in the history of an organization – as long as it is executed correctly. This requires copious amounts of planning, research and time in order to be successful. Understand Your Audience First step: Invite your audience to be a part of […]

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MAPP Inspires Once Again

Another MAPP Benchmarking and Best Practices Conference is in the books! Vive plans and prepares for this annual plastics industry event with plenty of anticipation. It’s great to reconnect with those in our network and meet new plastics professionals across all areas of the business. There was high energy right from the start as the […]

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Score a Touchdown with Google Analytics

Google Analytics is a free tool for businesses to track how their website is performing. However, it can be difficult to understand and make sense of what all of the numbers and reports actually mean. To make it easier for everyone, and in the spirit of the season, let’s take a look at Google Analytics […]

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The Journey to the Real World

We understand the importance of shaping our youth and preparing them for a future in the workforce. Earlier this summer Vive was excited to announce the arrival of our new Marketing Intern, Emma Nowak. Emma will be a sophomore at University of Wisconsin – La Crosse this fall with a business major. Being an incoming […]

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3 Ways to Drive Internal Marketing

Internal marketing is vital to the success of any company. All employees serve as ambassadors for your brand, so it’s helpful to arm them with tools to keep them informed of pertinent internal/external communications and engaged – the more your team members feel a part of the organization, the more engaged they will be. The […]