Will AI Replace Blogs?

| Blog

  Type a brief description, click a button, and bam – in less than 30 seconds, you have an entire blog post written for you. This is what AI platforms like ChatGPT, Jasper, WordAI, AI Writer, and Ink…

You Asked. We Answered. (Part 2 of 3)

| Blog

At the last Plastics News Women Breaking the Mold conference, I had the privilege of speaking to many professionals about How to Lead Marketing as an Everyday Habit. Toward the end of the session, I asked the audience…

2023 AI Trends

| Blog

  We all know trends come and go with time. Some trends even reemerge after a couple of years – just look at all the Gen Zers donning cargo pants and bucket hats reminiscent of the ‘90s. However,…

You Asked. We Answered.

| Blog

At the last Plastics News Women Breaking the Mold conference, I had the privilege of speaking to many professionals about How to Lead Marketing as an Everyday Habit. Toward the end of the session, I asked the audience…

Marketing Trends: What Have We Noticed?

| Blog

  Springtime – an exemplary time of year if you’re any type of sports fan. March Madness has announced a new champion. The iconic opening day jet plane fly over Wrigley Field is moments away. Your favorite golfer…

Schell Shocked: Saying Farewell To A Good One

| Blog

  Effective immediately, Vive LLC’s longtime President & CEO, Teresa Schell, has been removed from the organization. Worried about the stability of the organization, Vive LLC’s eight employees partnered with a 3rd party private accounting firm to evaluate…

How Has Vive Evolved Its Brand Identity?

| Blog

As design trends come and go, so do styles that companies identify by. It’s not often that companies adhere to trends to tailor the way that they identify to their consumer base. This is done to a lesser…