There certainly is no shortage of business advice available for entrepreneurs, because believe me, I was an avid listener. I relied on those words of wisdom since my college education was not in business administration. What I learned was from the proverbial School of Hard Knocks: an education from negative experiences that translated into a […]
Creating noticeable marketing buy-in at a manufacturing company can be challenging, especially if you are the only designated marketing person within the organization, or if the organizational growth goals exceed your capabilities and/or bandwidth. There is so much to tackle, and when you ask for resource support, you’ll sometimes hear the phrase: “we don’t need […]
Whether it be in an email, social media, website content, sales collateral, or professional conversations were constantly empathizing with the idea that “marketing isn’t easy” – which is why we’re in business. Even though we consider ourselves experts in marketing for manufacturing, through strategic ideation, collaboration, industry experience, and subject matter expertise, we have a […]
If any of you have ever gotten a new dog before (just like I did!) you probably know how much work they can end up being. Everything from feedings to potty breaks to playtime all needs to be planned out, and that doesn’t even account for vet visits, leash training, and dozens of other things […]
As we discussed in our last blog, multimedia marketing is changing daily; if you blink, you miss a trend and are already on to the next thing. With the fast nature of technology, who knows what the next 50 years will bring to the world of marketing? With the rise of media consumption and ways […]
Imagine – you’re traveling through another dimension – a dimension not only of sight and sound but without apps. Venture back with me to a “land before time,” if you will – a place where something like an App Store is merely the figment of some dude’s imagination. Sure, you may have a small mobile […]
Right now, you’re reading this blog on some form of a digital device. Maybe it’s on a desktop during your lunch break, maybe it’s on your cell phone waiting in the McDonald’s drive-thru. Either way, your attention has been captured in a digital environment. Whether we’d like to admit it or not, we’ve all […]
In the marketing world, two terms tend to get lumped together: Marketing and Branding. Many people tend to view both as the same, but in reality, they are two very different concepts. It’s important for businesses to understand what each term represents, and what the difference between them is, in order to use each one […]
A good personal brand is your most valuable asset. Before the internet, only celebrities needed to worry about personal branding, but these days, reputation management needs to be a high priority for everyone. Your personal brand is more than a reflection of who you are today; it’s a roadmap of where your career can advance, […]
Think about the type of people you have the strongest connection with and what type of attributes attract you to them. What is unique about them? And what do they do that inspires you? More often than not, this connection is aligned with one common theme: AUTHENTICITY. People tend to be drawn to those they […]