Culture seems to be a buzzword in today’s world of manufacturing. How can you create a culture throughout your organization that makes people want to come to work and make a difference? Retaining and keeping your employees engaged can come at a cost, but it’s vital to maintaining a successful company. In September 2017, I […]
In the Trades Show Success by Design series, we’ve addressed the importance of trade show planning and maximizing your booth onsite. The final blog of the series focuses on trade show follow-up. Your new contacts are out of sight, but should not be out of mind. You’ve reached and acquired new leads and now is the time […]
In part one of the Trades Show Success by Design series, we addressed Tips for Planning a Successful Trade Show. Now you’re onsite, how do you maximize your time and resources for the most gain? Forklifts and hand trucks are scurrying off the show floor, final carpet installation is happening and somewhere someone is trying […]
You want a successful trade show experience, but how do you make that happen? We’re going to answer that in three parts: Pre-Show Planning, During the Show, and Post-Show Follow-Up. Let’s begin with planning. It all begins before you even step foot on the exhibit floor. Echoing a statement by Benjamin Franklin, “If you […]
As the newest Viver on staff, the team has welcomed me warmly as I’ve welcomed this new opportunity in my career. I’m happy to be back in Milwaukee, and even happier to be at Vive. The culture here is friendly and upbeat, and there is nothing that makes a job better than working on a […]
One way to ensure your employees know how to communicate your company’s message is to develop an elevator pitch. An elevator pitch is an effective way to share your company’s capabilities and unique differentiator. What? A simple and quick summary of what your company does and what sets you apart from your competition. With only […]
The Federal Brand Investigators (FBI) are a true force in the world of marketing, and their jurisdiction encompasses anything and everything that has to do with your brand. Below are a few scenarios when the FBI should be called upon. Brand Colors Your logo is the face of your brand. The colors need to be […]
One of the most commonly asked questions Vive receives is: “Why do B2B manufacturing companies need social media?” There is no doubt that leveraging social media in this environment encounters challenges, but it is all about strategy and ensuring your brand image and message positively reflects your organization. With the proper plan and execution, social […]
Launching an updated, refreshed brand identity can be one of the most exciting times in the history of an organization – as long as it is executed correctly. This requires copious amounts of planning, research and time in order to be successful. Understand Your Audience First step: Invite your audience to be a part of […]
Another MAPP Benchmarking and Best Practices Conference is in the books! Vive plans and prepares for this annual plastics industry event with plenty of anticipation. It’s great to reconnect with those in our network and meet new plastics professionals across all areas of the business. There was high energy right from the start as the […]