How to Properly Use Headers in SEO

| Blog

SEO Made Easy — Quick Tips From Vive Are you adding new pages to your website and using the H1-H3 header tags as a style choice for design? What about not using the H1 tag because it doesn’t…

The Importance of NPE2021

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Providing the opportunity to raise brand awareness, showcase new products and connect with a targeted audience of potential customers and other industry experts, it’s no wonder that trade shows have long been a popular staple in a marketing…

12 Common Marketing Pitfalls

| Blog

  In late 2019, Vive Marketing launched the campaign, “It’s Vive O’Clock Somewhere”, to stimulate conversations about the current marketing challenges facing your company in a stress-free discussion. Inspired by Jimmy Buffet’s hit song, “It’s Five O’Clock Somewhere”,…

How to Properly Brand Your Manufacturing Business as Sustainable

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For the first time, sustainability is no longer being championed by only the early adopters, but rather the majority. From well-established corporations to growing medium-sized enterprises, companies are formally establishing sustainability programs and climate strategies. Sustainability remains a…

The Role of Marketing Communications in Manufacturing

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Kyle Naber joined Vive in April 2019 as our Marketing Communications Specialist. We tapped his fresh look at marketing for manufacturers for insights on B2B marketing communications and its importance in branding. Vive: What’s your definition of marketing…

Revitalize Your B2B Video Marketing Strategy

| Blog

Effective Video Marketing Content for Your Company B2B Video Marketing & Why You Should Care How many videos have you watched on your phone today? Really think about it. The answer might surprise you. According to Cisco, by…