Success doesn’t come overnight. It is what compounds (plastics pun intended?… perhaps) from countless hours/years of hard work and dedication. It also means continuing to find ways to innovate and not settling for the status quo. Even when you achieve optimal success, or feel like you’re “making it,” there are always ways to push yourself […]
As design trends come and go, so do styles that companies identify by. It’s not often that companies adhere to trends to tailor the way that they identify to their consumer base. This is done to a lesser extent by acclimating to the world around you, so your business stays visually relevant. Slight adjustments are […]
There certainly is no shortage of business advice available for entrepreneurs, because believe me, I was an avid listener. I relied on those words of wisdom since my college education was not in business administration. What I learned was from the proverbial School of Hard Knocks: an education from negative experiences that translated into a […]
Creating noticeable marketing buy-in at a manufacturing company can be challenging, especially if you are the only designated marketing person within the organization, or if the organizational growth goals exceed your capabilities and/or bandwidth. There is so much to tackle, and when you ask for resource support, you’ll sometimes hear the phrase: “we don’t need […]
Whether it be in an email, social media, website content, sales collateral, or professional conversations were constantly empathizing with the idea that “marketing isn’t easy” – which is why we’re in business. Even though we consider ourselves experts in marketing for manufacturing, through strategic ideation, collaboration, industry experience, and subject matter expertise, we have a […]
If any of you have ever gotten a new dog before (just like I did!) you probably know how much work they can end up being. Everything from feedings to potty breaks to playtime all needs to be planned out, and that doesn’t even account for vet visits, leash training, and dozens of other things […]
As we discussed in our last blog, multimedia marketing is changing daily; if you blink, you miss a trend and are already on to the next thing. With the fast nature of technology, who knows what the next 50 years will bring to the world of marketing? With the rise of media consumption and ways […]
Imagine – you’re traveling through another dimension – a dimension not only of sight and sound but without apps. Venture back with me to a “land before time,” if you will – a place where something like an App Store is merely the figment of some dude’s imagination. Sure, you may have a small mobile […]
Right now, you’re reading this blog on some form of a digital device. Maybe it’s on a desktop during your lunch break, maybe it’s on your cell phone waiting in the McDonald’s drive-thru. Either way, your attention has been captured in a digital environment. Whether we’d like to admit it or not, we’ve all […]
In the marketing world, two terms tend to get lumped together: Marketing and Branding. Many people tend to view both as the same, but in reality, they are two very different concepts. It’s important for businesses to understand what each term represents, and what the difference between them is, in order to use each one […]