Right now, you’re reading this blog on some form of a digital device. Maybe it’s on a desktop during your lunch break, maybe it’s on your cell phone waiting in the McDonald’s drive-thru. Either way, your attention has been captured in a digital environment.  Whether we’d like to admit it or not, we’ve all […]
In the marketing world, two terms tend to get lumped together: Marketing and Branding. Many people tend to view both as the same, but in reality, they are two very different concepts. It’s important for businesses to understand what each term represents, and what the difference between them is, in order to use each one […]
A good personal brand is your most valuable asset. Before the internet, only celebrities needed to worry about personal branding, but these days, reputation management needs to be a high priority for everyone. Your personal brand is more than a reflection of who you are today; it’s a roadmap of where your career can advance, […]
Think about the type of people you have the strongest connection with and what type of attributes attract you to them. What is unique about them? And what do they do that inspires you? More often than not, this connection is aligned with one common theme: AUTHENTICITY. People tend to be drawn to those they […]
Utilizing Videography As a Brand Asset in Manufacturing In this episode of ReVive, the marketing podcast for manufacturers, host Jared Falkner is joined by Chad Halvorsen, a seasoned Video Producer, Director, Editor and Drone Operator. Chad is here to discuss the importance of video as a brand asset, what the intricate process looks like, […]
#1 SEMrush Don’t have a SEMrush account? It may be time to get one. SEMrush is an all-encompassing SEO platform that has various tools to help a business separate itself from the competition with SEO insights, local SEO rankings, advertising research and information, social media trackers and analytics, content marketing suggestions and brand monitoring. Not […]
Grant Money – Is Your Business Eligible? In this episode of ReVive, the marketing podcast for manufacturers, host Jared Falkner is joined by Jack Dye, Vice President at Applied Strategies International. Jack shares some great information on how businesses can use companies like Applied Strategies International as a strategic resource to apply for grants that […]
Imagine a business whose brand is instantly memorable to anyone who thinks about it. A business whose persona gives people an instant positive reaction, no matter where they are or who they may be. This is the dream for most businesses, right? But how can this sort of recognition be achieved? The answer is through […]
Hiring for Character and Training for Skill in the Manufacturing Field In this episode of ReVive, host Jared Falkner is joined by Kylee Varga, the head of Human Resources at Westminster Tool. The two of them discuss how employment continues to be a hot topic in the manufacturing field, and Kylee shares what it […]
How Marketing and Human Resources Coexist to Develop Brand Messaging and Create a Positive Employee Experience In this episode of ReVive, host Jared Falkner is joined by Jennifer Latiolais, a marketing and HR professional in the plastics industry. Jennifer is going to be sharing some key insights on developing messaging and stock interview questions, streamlining […]
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