Right now, you’re reading this blog on some form of a digital device. Maybe it’s on a desktop during your lunch break, maybe it’s on your cell phone waiting in the McDonald’s drive-thru. Either way, your attention has been captured in a digital environment. Whether we’d like to admit it or not, we’ve all […]
#1 SEMrush Don’t have a SEMrush account? It may be time to get one. SEMrush is an all-encompassing SEO platform that has various tools to help a business separate itself from the competition with SEO insights, local SEO rankings, advertising research and information, social media trackers and analytics, content marketing suggestions and brand monitoring. Not […]
Ever wonder why your competitors are showing up before you on search engine result pages (SERP)? If it’s not an advertisement, it’s because their organic reach is good – really good. Building an authoritative website is not a simple task and takes quite a bit of time. But how is this achieved? Primarily through Keyword […]
It’s no secret that employers are facing more challenges than ever in recruiting and retaining top talent. There’s not a “one size fits all” recruitment strategy, as many companies have different and varied challenges based on geographic location, industry, type and number of positions open, time of year, company culture, and reputation as an employer. […]
In Parts One and Two of our three-part blog series discussing Pay-Per-Click Advertising, we shared what steps are necessary to get started with a new PPC campaign and how to successfully maintain it in order to sustain positive performance. In this final blog, we’ll introduce extensions, which are a supplement to a created ad and […]
A few days ago, we shared the necessary steps for launching a pay-per-click ad campaign. However, that information won’t be advantageous if the ad campaign is not properly maintained, and hence the reason for Part 2: “Perfecting Your PPC Campaign”. Much like a house, car, or pet, a PPC campaign requires constant maintenance and a […]
Digital marketing – one of the many important facets to a business’s growth and brand recognition in the marketplace. There are many forms of digital marketing, the most commonly practiced being social media, e-blasts, SEO, white papers & blogs. The majority of these tactics are generally a “free” way of promoting your brand. But what […]
Marketing is imperative to effectively position a corporate brand in the marketplace with a clear and concise message of what is offered and why people should do business with them. However, most business owners realize that marketing is an investment in time and resources. Therefore, business owners need to be discerning about the professional marketing […]