How Marketing and Human Resources Coexist to Develop Brand Messaging and Create a Positive Employee Experience In this episode of ReVive, host Jared Falkner is joined by Jennifer Latiolais, a marketing and HR professional in the plastics industry. Jennifer is going to be sharing some key insights on developing messaging and stock interview questions, streamlining […]
Recruitment in Manufacturing – Tips, Trends, Expectations and How to Rank Candidates In this episode of ReVive, host Jared Falkner is joined by Todd Nickerson, the Recruitment Director of MBS Advisors. MBS Advisors is a professional M&A Advisory and recruitment organization focused exclusively in the manufacturing space, similar to how Vive is focused on marketing […]
In Parts One and Two of our three-part blog series discussing Pay-Per-Click Advertising, we shared what steps are necessary to get started with a new PPC campaign and how to successfully maintain it in order to sustain positive performance. In this final blog, we’ll introduce extensions, which are a supplement to a created ad and […]
A few days ago, we shared the necessary steps for launching a pay-per-click ad campaign. However, that information won’t be advantageous if the ad campaign is not properly maintained, and hence the reason for Part 2: “Perfecting Your PPC Campaign”. Much like a house, car, or pet, a PPC campaign requires constant maintenance and a […]
Digital marketing – one of the many important facets to a business’s growth and brand recognition in the marketplace. There are many forms of digital marketing, the most commonly practiced being social media, e-blasts, SEO, white papers & blogs. The majority of these tactics are generally a “free” way of promoting your brand. But what […]
Marketing is imperative to effectively position a corporate brand in the marketplace with a clear and concise message of what is offered and why people should do business with them. However, most business owners realize that marketing is an investment in time and resources. Therefore, business owners need to be discerning about the professional marketing […]
Introduction to m-hub In this episode of ReVive, host Jared Falkner is joined by Andrea Tellan and Luca Teresi, the champions behind the world’s first global mobile app for the plastic manufacturing industry, m-hub. This app helps plastic manufacturers promote their company to better target customers and to help them search for new partners worldwide. […]
LinkedIn is the platform that people may think about when they want to showcase a career move, important company information, or future opportunities that may interest their audience. There are so many features to help grow one’s network, gain potential client’s attention, and build future relationships. Businesses that can benefit from LinkedIn tend to be in industries such as manufacturing, plastics, and engineering, according […]
Creating content to emphasize your brand, team, and core values is a strong factor behind your company’s social media presence. In the manufacturing industry, a social media presence is important if your company wants to stay current with the business world. This push for engagement can be useful for helping companies wanting to showcase how […]
