Blog Branding

What’s the Difference Between Branding & Marketing for Manufacturers?

In industrial sectors like plastics and metals, the terms “branding” and “marketing” often get lumped together. While they’re connected, they serve different purposes, and knowing the difference can help your business move more strategically. Many B2B manufacturing companies turn to outside experts when they realize their marketing isn’t getting traction. Sometimes the problem isn’t with […]

Blog

What’s In Store for Vive Marketing In 2024?

As 2023 came to an end, Vive closed the year with a tremendous list of accolades related to our visual identity. Projects included the branding and launch of our internal marketing services in the form of Vive-R, a refresh of our trade show displays, and heaps of UI/UX upgrades to our website – and that’s […]

Blog Strategy

Building Brand Awareness in the Manufacturing Industry

For over 15+ years, Vive Marketing has taken pride in establishing a distinguishable brand presence for all of our manufacturing clients. What’s worked for us throughout the years? Take a look.     Build Brand Awareness Through: 1) Content Marketing Create high-quality, informative content related to your industry. This could include blog posts, articles, whitepapers, […]

Blog Strategy
Trade Show Marketing Graphic

Trade Show Marketing for Manufacturers

Whether it’s NPE, FABTECH, or MD&M, trade shows provide tremendous opportunities to network and learn more about the industry. Trade shows were brought to an abrupt halt by COVID-19. Fortunately, trade shows have returned to help provide valuable face-to-face time with your customers and build new relationships. Let’s dive into why it is important to […]