Today, the typical user of the internet starts on a search engine to look up information on a particular topic. Every second there are around 70,000 searches on Google alone. Once a search begins, the ranking competition starts where both paid ads and organic results return. Being on the first page is everything as the […]
Kyle Naber joined Vive in April 2019 as our Marketing Communications Specialist. We tapped his fresh look at marketing for manufacturers for insights on B2B marketing communications and its importance in branding. Vive: What’s your definition of marketing communications? Kyle: Marketing communications is using a variety of channels to convey a crafted message to an […]
Out-of-date design, poor functionality, and lack of content; you know it when you see it. An outdated website could be driving away potential customers and even future employees. In today’s culture of instant information at our fingertips, research shows users can take as little as 17 milliseconds but usually are between 50 (0.05 seconds) and […]
As a marketing agency, we wanted to do something different and reach audiences via channels not overutilized in the manufacturing industry. When we launched ReVive, we weren’t really sure what to expect, but we did learn a lot of what goes into podcasting. Sound quality is imperative When we started ReVive, we knew that finding […]
Molly Ritchie of Star Plastics: Rebranding as a Manufacturer Have you considered rebranding your manufacturing company? We understand the difficulty of getting the buy-in to transform something that the owner has built from the ground up, hence why we had Molly Ritchie join us on the latest episode of ReVive, Marketing Podcast for Manufacturers. Molly […]
Troy Nix: MAPP 2018 Benchmarking and Best Practices Conference We have a very special guest on the third episode of ReVive, Marketing Podcast for Manufacturers. Troy Nix, Executive Director of the MAPP association connects with Austin & Clint to discuss the importance of building a stable network and the power that industry associations can have […]
PAPA Advertising: Websites, SEO & Mac vs. PC On the latest episode of ReVive Marketing Podcast for Manufacturers, Austin and Clint talk with Jason Keller, Managing Partner of PAPA Advertising, a web development company based on the East Coast. The talk focuses on several challenges manufacturing companies are facing on the web and the ever-changing […]
Effective Video Marketing Content for Your Company B2B Video Marketing & Why You Should Care How many videos have you watched on your phone today? Really think about it. The answer might surprise you. According to Cisco, by the year 2020, 75% of all mobile traffic will be video. That means close to three-quarters of […]
TypeOrange: Branding, Logo Design & Snow Sculpting Vive is ecstatic to officially launch our new marketing podcast for manufacturers, ReVive. This podcast focuses on key subject matter that many manufacturing companies face from a marketing lens in today’s business landscape. In the first episode of ReVive, Austin and Clint talk with Brett Tomczak, a graphic […]
ReVive is a podcast for manufacturers from a marketer’s lens. Our background allows us to offer insights and case studies from a marketing eye, while our clientele of manufacturers allows us to collaborate with them and talk about the issues they face that can help the entire industry. ReVive, hosted by Vivers Austin and Clint, […]
