Imagine driving to a place you’ve never been to without using a phone or a GPS to help you find your way. In today’s technology age, we understand that using real-time data allows us to get to our destination in the least amount of time using the best route. Trying to navigate without the use […]
In late 2019, Vive Marketing launched the campaign, “It’s Vive O’Clock Somewhere”, to stimulate conversations about the current marketing challenges facing your company in a stress-free discussion. Inspired by Jimmy Buffet’s hit song, “It’s Five O’Clock Somewhere”, the campaign’s purpose is to remind everyone that there is never a bad time to start the […]
For the first time, sustainability is no longer being championed by only the early adopters, but rather the majority. From well-established corporations to growing medium-sized enterprises, companies are formally establishing sustainability programs and climate strategies. Sustainability remains a hot topic and has benefits far beyond conserving our national environment. Creating sustainable business practices can increase […]
Today, the typical user of the internet starts on a search engine to look up information on a particular topic. Every second there are around 70,000 searches on Google alone. Once a search begins, the ranking competition starts where both paid ads and organic results return. Being on the first page is everything as the […]
Kyle Naber joined Vive in April 2019 as our Marketing Communications Specialist. We tapped his fresh look at marketing for manufacturers for insights on B2B marketing communications and its importance in branding. Vive: What’s your definition of marketing communications? Kyle: Marketing communications is using a variety of channels to convey a crafted message to an […]
Out-of-date design, poor functionality, and lack of content; you know it when you see it. An outdated website could be driving away potential customers and even future employees. In today’s culture of instant information at our fingertips, research shows users can take as little as 17 milliseconds but usually are between 50 (0.05 seconds) and […]
As a marketing agency, we wanted to do something different and reach audiences via channels not overutilized in the manufacturing industry. When we launched ReVive, we weren’t really sure what to expect, but we did learn a lot of what goes into podcasting. Sound quality is imperative When we started ReVive, we knew that finding […]
Molly Ritchie of Star Plastics: Rebranding as a Manufacturer Have you considered rebranding your manufacturing company? We understand the difficulty of getting the buy-in to transform something that the owner has built from the ground up, hence why we had Molly Ritchie join us on the latest episode of ReVive, Marketing Podcast for Manufacturers. Molly […]
Troy Nix: MAPP 2018 Benchmarking and Best Practices Conference We have a very special guest on the third episode of ReVive, Marketing Podcast for Manufacturers. Troy Nix, Executive Director of the MAPP association connects with Austin & Clint to discuss the importance of building a stable network and the power that industry associations can have […]
PAPA Advertising: Websites, SEO & Mac vs. PC On the latest episode of ReVive Marketing Podcast for Manufacturers, Austin and Clint talk with Jason Keller, Managing Partner of PAPA Advertising, a web development company based on the East Coast. The talk focuses on several challenges manufacturing companies are facing on the web and the ever-changing […]
