At the last Plastics News Women Breaking the Mold conference, I had the privilege of speaking to many professionals about How to Lead Marketing as an Everyday Habit. Toward the end of the session, I asked the audience to huddle around their area with others to begin the networking process with questions about what marketing […]
Springtime – an exemplary time of year if you’re any type of sports fan. March Madness has announced a new champion. The iconic opening day jet plane fly over Wrigley Field is moments away. Your favorite golfer is about to put one three inches from the hole on a Par 3 at Augusta National. […]
If you’re just starting to dip your toes into the world of marketing for manufacturers, it can be easy to fall prey to many common marketing myths. These misconceptions, ranging from the belief that marketing is only for large companies to the idea that marketing isn’t necessary at all, can be detrimental to the […]
Effective immediately, Vive LLC’s longtime President & CEO, Teresa Schell, has been removed from the organization. Worried about the stability of the organization, Vive LLC’s eight employees partnered with a 3rd party private accounting firm to evaluate the company’s health. After months of crunching numbers and analyzing market value, it was determined that Teresa […]
As design trends come and go, so do styles that companies identify by. It’s not often that companies adhere to trends to tailor the way that they identify to their consumer base. This is done to a lesser extent by acclimating to the world around you, so your business stays visually relevant. Slight adjustments are […]
There certainly is no shortage of business advice available for entrepreneurs, because believe me, I was an avid listener. I relied on those words of wisdom since my college education was not in business administration. What I learned was from the proverbial School of Hard Knocks: an education from negative experiences that translated into a […]
As we discussed in our last blog, multimedia marketing is changing daily; if you blink, you miss a trend and are already on to the next thing. With the fast nature of technology, who knows what the next 50 years will bring to the world of marketing? With the rise of media consumption and ways […]
Imagine – you’re traveling through another dimension – a dimension not only of sight and sound but without apps. Venture back with me to a “land before time,” if you will – a place where something like an App Store is merely the figment of some dude’s imagination. Sure, you may have a small mobile […]
Right now, you’re reading this blog on some form of a digital device. Maybe it’s on a desktop during your lunch break, maybe it’s on your cell phone waiting in the McDonald’s drive-thru. Either way, your attention has been captured in a digital environment. Whether we’d like to admit it or not, we’ve all […]
A good personal brand is your most valuable asset. Before the internet, only celebrities needed to worry about personal branding, but these days, reputation management needs to be a high priority for everyone. Your personal brand is more than a reflection of who you are today; it’s a roadmap of where your career can advance, […]
