Companies often undergo something known as a “rebrand”, but many people may not know what that necessarily entails. What exactly is a company rebrand, and why do it in the first place? Rebranding a company is an essential business decision for three important reasons: to ensure the visual identity stays relevant within the industry, to […]
As one of my most admired business leaders would say, “are we winning the game or losing the game?” Being a collegiate athlete and a youth coach/referee myself, this has always resonated with me and forces me to ask myself, “Am I helping to get us to where we need to be?” The same applies […]
Are you concerned your content is not resonating with your audience? Do you fear your website is not considered “relevant” to Google? If so, you’re one of the thousands of business professionals who realize the importance of a healthy, strong, and consistent digital presence. Vive Marketing already highlighted having a poor website as one of […]
“The delicate balance of mentoring someone is not creating them in your own image, but giving them the opportunity to create themselves.” – Steven Spielberg I recently had the opportunity to mentor a young professional in the plastics industry, and allow me to share with you how rewarding it was! Organized within the PLASTICS Industry Association through FLiP (Future […]
Virtual Events: Navigating Through Tradeshow Challenges from COVID-19 In this episode of ReVive, hosts Kyle Naber and Jared Falkner are joined by Joe Sadler, an event industry veteran, who provides insights for how to navigate through the new normal of trade shows. How can I maximize ROI in a virtual trade show? Listen to the […]
SEO Made Easy — Quick Tips From Vive Are you adding new pages to your website and using the H1-H3 header tags as a style choice for design? What about not using the H1 tag because it doesn’t look right on the page? STOP IT! This is a common mistake people make because it’s an […]
Understanding Data & Behavior to Improve Your Digital Presence In this episode of ReVive, hosts Kyle Naber and Jared Falkner are joined by Dave McGraw, SEO Strategist at Vive Marketing, who provides a complete understanding of SEO. Learn more about all of the tools available to measure your company’s digital trends and how you compare […]
What is your company’s why? And why is it important? Vive Marketing is excited to announce the return of ReVive – the marketing podcast for manufacturers! Featuring new Vive hosts, Kyle Naber, Marketing Communications Specialist, and Jared Falkner, Business Development Lead, ReVive will continue to feature the same great variety of indispensable marketing topics. As the experts […]
Providing the opportunity to raise brand awareness, showcase new products and connect with a targeted audience of potential customers and other industry experts, it’s no wonder that trade shows have long been a popular staple in a marketing and sales team’s arsenal. Though the digital age continues to ramp up our screen time and expand […]
If you’re practicing safe social-distancing, then like Vive, you’re most likely working from home. Even though there are sales calls to be made, marketing projects to be completed and internal meetings to participate in, Vive is happy to offer suggestions that will feed your brand’s marketing channels during this time of decreased face-to-face sales efforts. […]
